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How Storytelling Makes You Greater than Seven Seas of Content Marketers

How Storytelling Makes You Greater than Seven Seas of Content Marketers

Alright, here’s the problem. A lot of the digital marketing I see goes something like this: “Suffering from [pain point]? Wish you could [benefit] and [benefit] instead? Join/Download/Discover/CTA this [PDF/webinar/course] to enjoy [desirable outcome that sounds dramatic or cheeky].” It’s familiar because it’s a popular strategy; it’s popular because it works (I know, I know). […]

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