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2: Why Do You Buy What You Buy?

Three rows of red and gray shopping carts under an awning

Years ago I read Paco Underhill’s Why We Buy, a fascinating and science-based foray into the physical surroundings that make us more likely to purchase products: wide aisles, good lighting, and more. (Paco is an environmental psychologist, an occupation I did not know existed, but which perfectly explains what he does.) What about why we […]

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