24: The Power of Using ONE Social Media Network AKA LinkedIn
A prospective client called and said, “I haven’t needed to market over the past 15 years. I’ve gotten plenty of work through word-of-mouth referrals. But everything has changed and I need to be on social media.” She explained her goals: Use LinkedIn more effectively (she has thousands of connections from her years in business!) Start […]
23: Recovering from Validation Tunnel Vision
How do you know if what you’re doing is working? How do you know if what you’re doing is right? It comes down to the signs you’re looking for, doesn’t it? They could be marketing metrics like leads or engagement, or approval from other people, or the opportunity you wanted. I get fixated on specific […]
