42: You Can Claim Any Title or Position You Desire
You’re a special snowflake. I’m a special snowflake. We’re all special snowflakes, which is great news! So it’s a cinch to make it clear how you’re different from your competitors, right? It’s obvious that you offer unique value, right? YOU WOULD THINK SO, but this is hard! Even though you know you’re unique by your […]
41: When Is the Right Time for Your Good Brand Story?
Today I spent time with a nine-step diagram in the shape of a wheel, which outlined The Hero’s Journey. I love the hero’s journey. The fact that humans have a deeply-wired, evolutionarily-honed capacity for hearing and telling stories fills me with awe and gratitude. I love that many, many resonant stories follow the arc of […]
