48: Two Ways to Dramatically Improve How You Describe Your Business
The final Circular Summit I attended dealt with how to pitch the media, and featured Kim Weisul of Inc. Among the many direct, candid, helpful advice she gave about pitching was this: “say in one sentence what your company does and why are you different? This is HARD for service providers.” Damn. Why is that? […]
47: This Is What I Do
I figured out a short, crisp way of explaining what I do during the Circular Summit: I have a marketing company, Simply Put Strategies. I help women entrepreneurs become sought-after experts and thought-leaders in their industries. It felt good to have a concise way of introducing myself. It’s perhaps the first time I felt confident […]
