66: Does it Have to be Just a Numbers Game?
“It’s a numbers game.” That’s what they say about lead generation and conversions, whether you’re talking your email list, Facebook ads, events, or online course. People say it resignedly, factually, excitedly. And it’s true: if conversion rates are ~1%, you need 100 leads to get one conversion. You reverse-engineer from the number of conversions you […]
