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If You’re an Expert, Why Market Yourself?

Woman in professional dress sits with a laptop and phone, and smiles out the window

If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]

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