Six Recommendations for Networking, Taxes, Gifts & More (from a “satisficer”)
There are two kinds of decision-makers in the world, apparently: maximizers and satisficers. The former want to make the best decision by researching and reading reviews, weighing the pros and cons of each option, and otherwise gathering intel to make an informed decision. The latter want to make decisions quickly, opting out of doing research or […]
Respond to LinkedIn Connection Requests: a Guide for Experts and Thought Leaders
Not long ago I received a LinkedIn connection request from a woman in a related field. She seemed interesting and I was excited that she reached out to connect. After accepting her request, I DMed my usual opening gambit (which I share here), and she replied: “Thanks for accepting, Eva! Do you think email lists […]
Client Impact Report: Q2-Q4 2023
WE’RE BACK! I enjoyed the heck out of my maternity leave… and it feels great to be back at Medusa Media! Our clients achieved some terrific personal and professional wins in 2023 and I’m thrilled to share them with you. Think: I’m also excited to work with a new cohort of thought leaders in our […]
How this Thought Leader is Taking a Sabbatical
I know almost nothing about agriculture, but from what (very) little I understand, I know that you can’t plant the same fields with the same crops over and over. If you do, the soil gets depleted and the crops fail. Instead, you need to rotate your crops and occasionally let your fields lay fallow. This […]
Client Impact Report: Q1 2023
Greetings! I write this Q1 Client Impact Report just weeks before my maternity leave (for my first child) begins. Whoa! Of course I’m excited, and of course I’m a little nervous. To stay in touch with me and the Medusa team while I’m away, make sure you join our private email list. Now! On to […]
Why We Offer “Equity Pricing” in our Programs for Thought Leaders
I discovered equity pricing when I was selling cookies. It was April 12th, 2011: Equal Pay Day in the United States. The Gender and Women’s Studies department at my university was hosting a “Pay Equity Bake Sale.” Here’s how it worked: Our cookies and brownies cost $1. But if you identified as a woman, you […]
“Choose a Niche” is Terrible Advice for Women Thought Leaders
“Choose a niche” is bad advice for women thought leaders. Discover that you already have what you need to thought lead >>
Triple Goddess: the Energetic Cycle of Women Thought Leaders
Imagine you’re walking in the woods. The rich, calming quiet of the forest surrounds you. It’s not silence but a deep, settled stillness. You feel the moist air on your skin. You smell the leaves and the soil and decay. You feel a grounded sense of peace and rightness for being where you are. And […]
The “Zone of Genius” Causes 3 Problems for Women Thought Leaders
When an idea goes viral, it mutates. That’s what happened when the “zone of genius” became the trendiest tool in every entrepreneur’s toolbox. Lauded across articles, listicles, podcast episodes, and keynotes, you can practically see the emoji-heart-eyes when coaches and mentors rave about it. But then. “Zone of genius” mutated from a useful mindset shift […]
THIS is What’s Missing from 99% of Online Communities for Women
It’s dangerous to be a woman thought leader. At least, it can feel dangerous. Publishing bold, provocative thought leadership invites the whole Internet to disagree with you. Dislike you. Disapprove of you! And this pushback triggers your stress response. Coping with stress is a CRUCIAL skill for women thought leaders. And there is an undersung […]
