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Medusa Media Group is an advisory, marketing and training firm for experts, authors, speakers, and academics. medusamediagroup.com | hellomedusamedia@gmail.com Copyright Medusa Media Group 2024

Can Thought Leaders Have 2 Audiences? Do You HAVE to ‘Pick a Niche’?

Can a thought leader have two audiences? My client, a prominent consultant, coach, and business school professor, was worried. Is it a bad idea to invest in thought leadership development when I have two niches? she wondered. Can I address both my audiences, or do I have to choose one and alienate the other? Dear […]

A Fail-proof Process to Always Attract New Clients

How can I share my message from different angles? How can I connect with new clients and hook them through emotional connection and relevance? It’s a question my colleague asked, and if you’re an entrepreneur or leader in the women helping women economy it’s a question you’ve had, too. Not for the Coy of Heart […]

You’re not Broken if Goal Setting Makes Your Skin Crawl

You’re not broken if you avoid goal setting like COVID-19. Even if you’re a high-achieving business woman, and you know goals are how to make progress and increase your impact, and you tryyyy to set S.M.A.R.T. goals and blah blah blah, there’s nothing wrong with you. But every entrepreneur and her grandmother seem to LOVE […]

Anti-Racist Communications for the Women Helping Women Economy

Midway through earning my Gender and Women’s Studies degree, I read The Chalice and the Blade by Riane Eisler. A fascinating and hopeful book about human social systems, Eisler argues that the gender hierarchy is the original inequality, before racism, classism, homophobia, transphobia, fatphobia, and the like. This made sense to me at the time. […]

Dear Allies: Perfectionism is Blocking You From Action. Don’t Let It.

Oh, perfectionism. You sneaky devil. You come in so many guises. And I have to give you credit, your latest guise is really good. I should have seen it coming. You’re wondering how I found you out? Well, let me backup. The thing is, I know you well — we’ve been hanging out for a […]

How Women Entrepreneurs can Make Strong, Confident Decisions

We need women in power. The world needs decisive, confident women leaders at all levels of business, politics and society. And leaders must make strong, confident decisions — it’s foremost in the job description. Plus, it feels good to be decisive. Sort of. It feels good when the decision is clear: when you know with […]

The Critical Imbalance Choking Your Thought Leadership

Women entrepreneurs come to me all the time and ask, “How do I find the time to create true thought leadership?” “How can I be more edgy, and write what I want?” “How do I find fresh ideas? I feel like the well has dried up.” If these questions sound familiar, you have an energy […]

4 Renegade Trends to Fuel the Women Helping Women Economy

Your purpose is to build the power and influence you need to serve to more women and achieve gender equality. This means you need to be heard, seen, and sought-after so you can make the impact you’re here to make. The latest update on the gender front is… bleak. The World Economic Forum (1) reports […]

100: I wrote 100 Blog Posts in 100 Days!

You guys, sometimes I wasn’t sure if I was going to make it. Writing 100 blog posts in 100 days is hard! I knew that not every blog post would be “good” – that is, highly valuable to you. But many of them contain at least a “good” kernel. A of a strong opinion, a […]

99: There is Nothing Wrong with You

One time during a family dinner, my uncle explained that he’d just read a study about how social media actually makes people less satisfied with their own lives. Instead of being a miraculous tool that connects people, social media leads to envy and self-doubt. My cousin said, “social media doesn’t have that affect on me. […]

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