74: This is When and How “Cold Calling” Works
My coach Kim Chernecki is adamant about staying out of the cold call zone. When I think about cold calling I picture inMail messages from people I’ve never met on LinkedIn. I think about emails that address me by name, but come from someone I’ve never heard of (and with whom I have no one in common, […]
72: How to be a Less Obnoxious Client to Your Consultant
I had a reputation in my family growing up for doing stuff like opening the fridge, staring at it for two seconds, and asking out loud, “is there anything to eat?” “Uh, did you look?”my mom would ask. No, I hadn’t looked. I didn’t try very hard – at all – to find the answer […]
67: Am I Ruining My Business with my Unrelated Side Projects?
What do you do when the things you do don’t align? My colleague is a career and leadership coach, and she’s starting a new business. She’s creating her assets – a lead magnet, her first course in a series, her email list – and striving to align everything. Since it’s a new venture, she wants […]
59: The Most Dangerous Number in Your Business
Is one. Here’s the problem: if only one person knows how to run part of your business, what happens when that person gets sick, has a family emergency, or quits on you? I am a very organized person, yet I’m glaring this problem in the mirror right now: none of my workflow processes or systems […]
52: Are You a Bad Businesswoman if You Hate Goal-Setting?
When I was on the field hockey team in high school, the odds were brutally stacked against us. Our high school was new, and started with just the freshmen class. Every other team in our county had upperclassmen on their teams. Only one member of my team had ever picked up a field hockey stick […]
51: You Probably Have 1 of These 2 Problems
I help women entrepreneurs become sought-after experts and thought-leaders in their industries. When someone like you comes to me for marketing and thought-leadership support, you’re probably struggling with one of two problems: Your content isn’t working for you. You have excellent content in blog posts or podcast episodes or videos. The problem is that after […]
49: What Return On Investment Matters to You?
I told the story about how my client, Ali, started her podcast by trusting and following her joy. Another thing I love about this story is that she treated the podcast as an experiment. No one knew if it would pay off. There was no guarantee that Ali would enjoy as much as she hoped. […]
46: 5 Kernels of Wisdom from Circular Summit 2019
Different is great I was blown away when I realized that the first day of the summit would be spent outside, going on various adventures to get to know the summit attendees! Choices included brewery and distillery tours, hiking, cheesemaking and more. It was a dynamic, invigorating, natural way to get to know people and utterly more interesting […]
45: What Can Happen when you Trust Your Joy
My client Ali tells the story of why she started her podcast, Glambition® Radio, in 2014: She was on a call and listening as her team talked about launches and clients and events. She was a little checked out and doodling on a pad of paper. Things had started feeling predictable: the same, the same, […]
42: You Can Claim Any Title or Position You Desire
You’re a special snowflake. I’m a special snowflake. We’re all special snowflakes, which is great news! So it’s a cinch to make it clear how you’re different from your competitors, right? It’s obvious that you offer unique value, right? YOU WOULD THINK SO, but this is hard! Even though you know you’re unique by your […]
