22: This Is What I’m Afraid Of
For years and years (and to this day!) I didn’t let myself try things I wasn’t already good at. A pick-up game of soccer? Nah, I’ll just watch. Video games? No thanks. Slap cup? Only grudgingly because I didn’t want to feel left out. I avoid most things competitive, where others rely on me and […]
19: I’ll Have the Opposite of What She’s Having
When I was growing up, it galled me to no end when my younger sister would “copy” me. “Imitation is the sincerest form of flattery,” my parents told me, but I wasn’t having it. I wanted to stand out and get distance and distinction from my family, and when my sister did or said what […]
16: Is Your Pricing Manipulative?
When I was a kid and I would see a price tag for $9.99, I would roll my eyes. Ha, I thought, You’re not fooling anyone. WE ALL KNOW it basically costs $10! It was like everyone was playing pretend: we were all pretending that $9.99 was a much better price than $10, even though […]
9: Does Email Marketing Make You Feel As Heavy As I Do?
You can be in command of many aspects of your marketing and sales cycles, but you cannot command timing. (You can say the same thing about every facet of life.) Imagine all the people who might, someday, need your services or products… but don’t need them right now. How do you stay “top of mind” […]
3: You Can’t Microwave Outcomes (this is what happened after I published on Medium)
I published my first Medium post two weeks ago. It’s received 2 views and zero engagements! I don’t know what I was expecting. Well, yes I do: I was hoping (and expecting) that Medium’s new curation option would show my article to the curators, who would be so blown away by my vulnerability, openness, honestly, […]
How to Write Non-Cliche Copy that Attracts Your Ideal Clients
In early 2018, the Facebook algorithm “apocalypse” swept the online marketing world. For business pages, organic reach declined, news feed rankings changed, and content success metrics needed a complete overhaul. A lot of people were cranky. But not Alaura Weaver. Because, “[T]his has the potential to spark a long-awaited shift in the world of content […]
Two Free Ways to Build a Highly Engaged Email List with Dominique Broadway
Dominique Broadway is an award winning Financial Planner, Personal Finance Coach, Speaker, Finance Expert and founder of Finances De•mys•ti•fied. Dominique shares fantastic marketing activities that she used to build her thriving business, such as: How and why to use free events + challenges to build your email list (and business) Why consistency is key on social […]
You can Crush Your Goals without Feeling Bad and Permission to Stop Using Instagram with Chant’l Martin
In The Paradox of Choice (the Most Watched TED Talk by me) psychologist Barry Schwartz argues that too much choice leaves us paralyzed and dissatisfied. That’s my experience, whether with clothes, restaurants, or even time. Since I started my company in 2015 that feeling is even worse: at any moment there are dozens of other […]
How to Cleverly Reuse Blog Content to Save Time, Stress, and Money
You understand the pain of the women you serve, and you’re full of ideas for your blog and email list. You know how to connect with what people are going through and express how you can help them. The problem? It takes a long time to create high-quality written content. It takes energy to […]
5 Resourceful Ways to Repurpose Blog Content Lest it Die in Internet Anonymity!
Hello businesswoman! Let’s talk about simple, strategic ways to repurpose your blog content. Reusing content is a great way to lighten your workload, connect with your audience, and build a clever, confident, and consistent brand voice and message. As a content creator myself, I know how frustrating it is to put time, energy, and money […]
