If You’re an Expert, Why Market Yourself?
If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]
Respond to LinkedIn Connection Requests: a Guide for Experts and Thought Leaders
Not long ago I received a LinkedIn connection request from a woman in a related field. She seemed interesting and I was excited that she reached out to connect. After accepting her request, I DMed my usual opening gambit (which I share here), and she replied: “Thanks for accepting, Eva! Do you think email lists […]
We’re Hiring! 📣 Fantastic Executive Assistant for Growing Woman-owned Company
YOU ARE: obsessed with social justice, a doer, nerdy about new ideas, personal development and leadership, and you want a fun, flexible job you can do from home (or your favorite cafe). If so, I want to hire you! I’m an ambitious and energetic CEO seeking support at the executive level to grow a purpose-driven, […]
How to Create Your Thought Leader Identity while Working in Corporate
“I want to develop my thought leadership,” my friend said, “but I work full time for a company. Isn’t that a conflict of interest?” I’ve heard this question from numerous women. They do terrific work in corporate and independently, but they feel bottlenecked by two conflicting identities: corporate employee and independent thought leader. Your Career […]
84: Sunday Morning
I look forward to the weekends because they mean hours of uninterrupted reading time. Lounging in bed until ten o’clock, reading. Starting a new novel Friday night and savoring it all weekend. Staying up until midnight or later, riveted by a story. But this morning was different. My body woke up at 6:24, and the rising […]
78: Is it Better to be a Thought Leader or an Influencer?
If you’re an entrepreneur or CEO, is it worth your while to become a thought leader, an influencer, or both? Let’s get clear on these terms first: A thought leader is someone who shares her opinions, ideas and insights about her industry based on her experience and/or research. Think Brené Brown. An influencer is someone […]
77: Are You Exploiting Yourself?
I’m skeptical that “passion” is a healthy (or realistic) criteria to guide your career. But the advice to “do what you’re passionate about” gets bandied about all over. It can have the unfortunate effect of making you doubt yourself if you don’t currently love your career, or feel hopeless because passion? What does that even […]
75: Read This if Work Sometimes Feels like Rubbing Your Forehead Against a Cheese Grater
Do you ever have those weeks where your work tasks seem to procreate like bunnies? Piling up no matter how hard you work to Get Shit Done? No matter how much you do, there’s an unsurmountable amount remaining. It’s discouraging. Because you’re doing all the right things: the two-minute rule, planning, prioritizing, time blocking. You’re adjusting your […]
72: How to be a Less Obnoxious Client to Your Consultant
I had a reputation in my family growing up for doing stuff like opening the fridge, staring at it for two seconds, and asking out loud, “is there anything to eat?” “Uh, did you look?”my mom would ask. No, I hadn’t looked. I didn’t try very hard – at all – to find the answer […]
68: Here’s What’s Going On if You’re Bored to Death by Your Marketing
What do you do if you’re sick and tired of what you do? You’ve been writing and speaking and talking about [media and PR strategy, salary negotiation, whatever] for a zillion years. If you have to write one more blog post or record one more video and say the same damn thing one more time, […]
