If You’re an Expert, Why Market Yourself?
If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]
“Choose a Niche” is Terrible Advice for Women Thought Leaders
“Choose a niche” is bad advice for women thought leaders. Discover that you already have what you need to thought lead >>
THIS is What’s Missing from 99% of Online Communities for Women
It’s dangerous to be a woman thought leader. At least, it can feel dangerous. Publishing bold, provocative thought leadership invites the whole Internet to disagree with you. Dislike you. Disapprove of you! And this pushback triggers your stress response. Coping with stress is a CRUCIAL skill for women thought leaders. And there is an undersung […]
The Social Media Philosophy for Ambitious Women Thought Leaders
When my bathroom sink clogged, I borrowed channel lock pliers from my dad to fix it. I needed the pliers to unhook the p-trap so I could drain it and clean it out. I needed a specific tool for a specific reason. It would be nonsensical if I started showing off the pliers by using […]
Can you be TOO Authentic in your Marketing and Thought Leadership?
Yes. You can be too authentic for your audience… if ‘authenticity’ means no-filter sharing. Let me explain: What Authenticity is and When it Crosses the Line Authenticity: WTF is it? Authenticity is being the best-est, right-est, you. It’s that energizing and effortless feeling that comes when you’re with people who excite you or when you’re in the […]
The Key to Authentic Marketing for Women Entrepreneurs (this is how authentic marketing actually FEELS)
Marketing advice drives me up the wall. There’s too much, it seldom offers context, and it paints with a brush the width of the Atlantic ocean. Like this: be your authentic self. But also this: say what your customers want to hear. Which leaves women entrepreneurs confused and second-guessing themselves. Am I supposed to use my […]
A Fail-proof Process to Always Attract New Clients
How can I share my message from different angles? How can I connect with new clients and hook them through emotional connection and relevance? It’s a question my colleague asked, and if you’re an entrepreneur or leader in the women helping women economy it’s a question you’ve had, too. Not for the Coy of Heart […]
You’re not Broken if Goal Setting Makes Your Skin Crawl
You’re not broken if you avoid goal setting like COVID-19. Even if you’re a high-achieving business woman, and you know goals are how to make progress and increase your impact, and you tryyyy to set S.M.A.R.T. goals and blah blah blah, there’s nothing wrong with you. But every entrepreneur and her grandmother seem to LOVE […]
How to Create Your Thought Leader Identity while Working in Corporate
“I want to develop my thought leadership,” my friend said, “but I work full time for a company. Isn’t that a conflict of interest?” I’ve heard this question from numerous women. They do terrific work in corporate and independently, but they feel bottlenecked by two conflicting identities: corporate employee and independent thought leader. Your Career […]
How to Maintain a Public Presence when you can’t Attend Events
Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]
