How to Cleverly Reuse Blog Content to Save Time, Stress, and Money
You understand the pain of the women you serve, and you’re full of ideas for your blog and email list. You know how to connect with what people are going through and express how you can help them. The problem? It takes a long time to create high-quality written content. It takes energy to […]
5 Resourceful Ways to Repurpose Blog Content Lest it Die in Internet Anonymity!
Hello businesswoman! Let’s talk about simple, strategic ways to repurpose your blog content. Reusing content is a great way to lighten your workload, connect with your audience, and build a clever, confident, and consistent brand voice and message. As a content creator myself, I know how frustrating it is to put time, energy, and money […]
6 Easy Ways to Work Facebook Newsfeed to Your Advantage
I mentioned in 4 Social Media Marketing Trends You Need to Thrive in 2018 that changes are coming to Facebook’s algorithm. Well, the wait is over! Last week Facebook announced big changes to the way their algorithm serves content to users. A quote from Adam Mosseri, a Facebook VP, highlights what we can expect from […]
4 Social Media Marketing Trends You Need to Thrive in 2018
Another year, another cluster of social media trends to wrap your mind and marketing strategy around. December can be overwhelming for a host of reasons, not the least of which is planning your business and marketing strategy for the coming year! Social media networks, and the algorithms that run them, change so often it probably […]
Your Marketing Annoys Me. So Why Does It Work?
Have you ever gone door-knocking for a political campaign? It’s brutal. No one wants to talk to the stranger on their doorstep. No one wants to be interrupted from whatever they’re doing to be asked for money or time or energy. Campaigns keep doing it though, so it must work? It’s certainly good for name […]
Brave New Year: 5 Social Media Trends Coming Our Way
The New Year is coming. Though humans are not always great at foresight (agent orange, antibiotic-resistant superbugs), there are a lot of predictions about 2017 social media trends! Last week I attended Hootsuite’s webinar on the subject and it gave much to think about. If you’re a strategist, you’ll want to keep these in mind as […]
Two Powerful Stories that Made Me Cry
I came across two moving short films this week. One came via Vicente Gutierrez, from a brand we both admire, Patagonia: The other came from Bus Stop Films, via my client Sarah Wayland: What do these videos have in common (other than bringing me to tears)? They tell powerful stories. What is more compelling than a story? Stories […]
Social Media and the Connection Conundrum
Unquestioned beliefs Once upon a time, I disliked social media. Seeing pictures of other people’s beautiful lives on Facebook made me feel insecure. Social media seemed to be about sharing the most attractive details of life. There was something hollow about it. I thought social media was a weak substitute for “real” relationships. You think […]
Refine Your LinkedIn Profile, Amplify Who You Are
Recently, I had the good fortune of hearing Kelly Leonard speak about boosting your LinkedIn profile. Kelly is a speaker and trainer, and an expert in LinkedIn strategy. I was glad to hear her speak because LinkedIn has always been a bit of a mystery: it’s a social platform, yes, but geared toward sharing professional accomplishments […]
Plan a Fabulous Professional Photoshoot
You’ve probably admired the stock photos that your business muses have on their websites – of themselves. How do they get those great shots in which they look so poised and professional? Is their best friend snapping pictures on her iPhone? More than likely, that person hired a professional photographer and set an appointment devoted to taking pictures. Stock […]
