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Medusa Media Group is an advisory, marketing and training firm for experts, authors, speakers, and academics. medusamediagroup.com | hellomedusamedia@gmail.com Copyright Medusa Media Group 2024

How to Create Your Thought Leader Identity while Working in Corporate

“I want to develop my thought leadership,” my friend said, “but I work full time for a company. Isn’t that a conflict of interest?” I’ve heard this question from numerous women. They do terrific work in corporate and independently, but they feel bottlenecked by two conflicting identities: corporate employee and independent thought leader. Your Career […]

How to Maintain a Public Presence when you can’t Attend Events

Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]

Anti-Racist Communications for the Women Helping Women Economy

Midway through earning my Gender and Women’s Studies degree, I read The Chalice and the Blade by Riane Eisler. A fascinating and hopeful book about human social systems, Eisler argues that the gender hierarchy is the original inequality, before racism, classism, homophobia, transphobia, fatphobia, and the like. This made sense to me at the time. […]

Dear Allies: Perfectionism is Blocking You From Action. Don’t Let It.

Oh, perfectionism. You sneaky devil. You come in so many guises. And I have to give you credit, your latest guise is really good. I should have seen it coming. You’re wondering how I found you out? Well, let me backup. The thing is, I know you well — we’ve been hanging out for a […]

How the Pandemic Has Changed Social Media for Women Entrepreneurs

Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]

The Highest Value Marketing Pivot Women Entrepreneurs Can Make Right Now

A client asked a great question the other day: what’s one pivot I could make right now in my marketing? What am I missing? What I love about this question is it speaks to the desire that all the women entrepreneurs I work with have: to serve others. But it’s easy to feel at a loss for […]

5 Mindset Problems Blocking Your Provocative Opinions

Your opinions are important. You know this already — intellectually, at least — so why do you feel tongue-tied when it comes to going public with compelling, provocative opinions? I’m not talking about the client front. You’ve been in your industry long enough to have confident answers to client questions. But when it comes to […]

The Critical Imbalance Choking Your Thought Leadership

Women entrepreneurs come to me all the time and ask, “How do I find the time to create true thought leadership?” “How can I be more edgy, and write what I want?” “How do I find fresh ideas? I feel like the well has dried up.” If these questions sound familiar, you have an energy […]

How to Become the Bold, Provocative Thought Leader You’re Meant to Be

I want to talk with you about how you can make thought leadership content that draws ideal clients and partners to you like a magnet. How you can share original, thought-provoking, and valuable ideas that will make people remember and want to work with you. There’s a glaring opportunity for women thought leaders right now. […]

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