Anti-Racist Communications for the Women Helping Women Economy
Midway through earning my Gender and Women’s Studies degree, I read The Chalice and the Blade by Riane Eisler. A fascinating and hopeful book about human social systems, Eisler argues that the gender hierarchy is the original inequality, before racism, classism, homophobia, transphobia, fatphobia, and the like. This made sense to me at the time. […]
Dear Allies: Perfectionism is Blocking You From Action. Don’t Let It.
Oh, perfectionism. You sneaky devil. You come in so many guises. And I have to give you credit, your latest guise is really good. I should have seen it coming. You’re wondering how I found you out? Well, let me backup. The thing is, I know you well — we’ve been hanging out for a […]
How the Pandemic Has Changed Social Media for Women Entrepreneurs
Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]
The Highest Value Marketing Pivot Women Entrepreneurs Can Make Right Now
A client asked a great question the other day: what’s one pivot I could make right now in my marketing? What am I missing? What I love about this question is it speaks to the desire that all the women entrepreneurs I work with have: to serve others. But it’s easy to feel at a loss for […]
5 Mindset Problems Blocking Your Provocative Opinions
Your opinions are important. You know this already — intellectually, at least — so why do you feel tongue-tied when it comes to going public with compelling, provocative opinions? I’m not talking about the client front. You’ve been in your industry long enough to have confident answers to client questions. But when it comes to […]
What to do When You’re Bored to Tears by Your Thought Leadership (Read this to stop crying)
There’s a boredom-with-your-own-thought-leadership emergency facing women entrepreneurs, and it’s a sadly common affliction. It feels like I’d rather rub my face against broken glass than say the same damn thing one more damn time. One colleague, the co-founder and president of a large online career community for women, put it this way: “I want my […]
The Critical Imbalance Choking Your Thought Leadership
Women entrepreneurs come to me all the time and ask, “How do I find the time to create true thought leadership?” “How can I be more edgy, and write what I want?” “How do I find fresh ideas? I feel like the well has dried up.” If these questions sound familiar, you have an energy […]
How to Become the Bold, Provocative Thought Leader You’re Meant to Be
I want to talk with you about how you can make thought leadership content that draws ideal clients and partners to you like a magnet. How you can share original, thought-provoking, and valuable ideas that will make people remember and want to work with you. There’s a glaring opportunity for women thought leaders right now. […]
The Glaring Opportunity for Excellent Thought Leadership by Women Entrepreneurs
A lot of “thought leadership” content is being created, and most of it is bad. You know this truth to be self-evident: how many times have you searched a topic, looking for new angles, insights, and ideas, only to find nearly-identical listicles titled, X Ways to Y so You Can Z? 🙄 By “bad” I […]
How Social Media Monogamy Saves Time, Cuts Distractions, and Makes Women Thought Leaders Stand Out
I’ve heard it said that monogamy is an invention of the patriarchy, created to keep the control of women (our bodies, children, property) in the hands of men. And maybe it’s true that monogamous relationships are not inherently feminist. But monogamy has its upsides: the opportunity to build a deep, lasting relationship that is grounded […]
