The Glaring Opportunity for Excellent Thought Leadership by Women Entrepreneurs
A lot of “thought leadership” content is being created, and most of it is bad. You know this truth to be self-evident: how many times have you searched a topic, looking for new angles, insights, and ideas, only to find nearly-identical listicles titled, X Ways to Y so You Can Z? 🙄 By “bad” I […]
How Social Media Monogamy Saves Time, Cuts Distractions, and Makes Women Thought Leaders Stand Out
I’ve heard it said that monogamy is an invention of the patriarchy, created to keep the control of women (our bodies, children, property) in the hands of men. And maybe it’s true that monogamous relationships are not inherently feminist. But monogamy has its upsides: the opportunity to build a deep, lasting relationship that is grounded […]
4 Renegade Trends to Fuel the Women Helping Women Economy
Your purpose is to build the power and influence you need to serve to more women and achieve gender equality. This means you need to be heard, seen, and sought-after so you can make the impact you’re here to make. The latest update on the gender front is… bleak. The World Economic Forum (1) reports […]
98: Here’s What to do with Good Advice from an Expert
A few years ago I had the honor of having a call with Farnoosh Torabi, money expert and the host of the So Money podcast. She was conducting informational interviews with her entrepreneur listeners, to find out the greatest pain points we were facing. We chatted for about 30 minutes on Skype and she gave […]
96: The Proactive vs. Passive Approach to Social Media
Are you thinking about opening a new social media account for your business? There are two ways to go about it: The proactive approach The passive approach If you want damn good results (traffic to your website, engagement, audience growth, leads), AND have time and money to invest, proactive is your girl. If you commit […]
95: Ask Yourself this Question Before you Open that Social Media Account
“What would it take for my Instagram to look like hers?” A colleague posed this question. We were scrolling through the colorful, glossy feeds of several online businesswomen we follow. I asked, “why do you want yours to look like hers?” She said, “because it would be cool.” I said, “cool because it would make […]
94: Two Steps to Calm Your Mind and Make Meaningful Progress
Have you ever felt overwhelmed? LOLOLOL ROFL LMAO of course you have!!! In the relentless world of online marketing and entrepreneurship, there are dozens of ways to feel overwhelmed every day. It takes discipline and practice and self-compassion NOT to feel overwhelmed. If you can relate, you’re in good company. You’re normal. I’m normal. We’re […]
93: 41 Organized Ways to Increase Your Podcast Subscribers
Podcasting: everybody’s doing it! And if you want to do it too, how can you ensure that you’re positioning your podcast to reach the right people and be as successful as possible? I’m assuming you already have social media accounts and a healthy following (which is why those suggestions aren’t included below). I’m also assuming […]
92: Is THIS Holding You Back?
A couple years ago I was asked by the choral director of our community theater production to audition for a solo. Asked! I was so flattered and excited. A few days after I sang the part for her, I received an email saying… I got it! It was a bright spot in an otherwise tearful Saturday morning. […]
91: If You Do This Regularly, You’ll Get Better
“Marketing is not an event, but a process … It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson Marketing is a lifestyle. Like working out or playing piano, it’s […]
