87: the Faith and Love of Thought Leadership
“Finding the time and being really targeted.” The two biggest pain points when it comes to getting your thought leadership out there… and getting it in front of the right people. Say you’re in the Virtual Reality / Augmented Reality space. It’s a cinch to get your thought leadership into VR/AR events and publications. But […]
86: How to Tell an Honest Marketing Story
We’re in the age of automation. Everything that can be automated… will be automated. Autonomous cars and trains are coming; maybe someday we’ll have autonomous flights. The ONLY thing that can’t automated and mechanized is… you. Being human. Your curiosity, compassion, and ability to collaborate with others. Your ability to tell stories. (It makes for […]
85: What if you Treated your List like your Friends, by NOT doing this?
“I want to treat my audience like friends and family instead of just customers.” That’s Celia’s* number one goal for marketing her business. But she hasn’t sent regular emails to her list in years – only a few around the holidays. She doesn’t have a welcome series to bring new customers into the fold. Business […]
83: What if you Treated your List like your Friends?
“I want to treat my audience like friends and family instead of just customers.” That’s Celia’s* number one goal for marketing her business. She sells natural self-care products for women, and admits that her marketing efforts have fallen by the wayside. She hasn’t sent regular emails in years. There’s no welcome series to bring new […]
82: How to Position Yourself as an Expert Before You Launch
Here’s the situation: You’ve been producing content in your niche for… years. You come up with the ideas, you and your assistant write them, and you publish. And… you’ve run out of content ideas at this point. You have an exciting new venture cooking. It’s a culmination of everything you do, wrapped in new technology, […]
81: Content that Hooks the Right People
Think about the email lists you’ve eagerly joined. Why? Who did they belong to? I’ve happily joined the email list of podcasts that inspire me. I’m happy to be part of my friend’s email lists… provided that they don’t email me too often. And, I just happily joined the list of a favorite author. I […]
79: The Final Frontier: People
As doom-and-gloom forecasting news will tell you, everything that can be automated… will be automated (hello, economic crisis as entire industries are made redundant!). Since the industrial revolution, more and more of our lives have become mechanized. Autonomous cars and trains are coming; maybe someday we’ll have autonomous flights. As for marketing, oh my. Gone […]
78: Is it Better to be a Thought Leader or an Influencer?
If you’re an entrepreneur or CEO, is it worth your while to become a thought leader, an influencer, or both? Let’s get clear on these terms first: A thought leader is someone who shares her opinions, ideas and insights about her industry based on her experience and/or research. Think Brené Brown. An influencer is someone […]
76: Why Recognition and Opinion are Good but Judgment is Bad
Do you ever see someone’s marketing materials and think to yourself, ew. I would never position myself like that. I’d never publish photos of myself like that. I would never use that phrase. Ew ew ew. Same here. And it might come from: Recognition: this is not for me. It might resonate like crazy with someone […]
74: This is When and How “Cold Calling” Works
My coach Kim Chernecki is adamant about staying out of the cold call zone. When I think about cold calling I picture inMail messages from people I’ve never met on LinkedIn. I think about emails that address me by name, but come from someone I’ve never heard of (and with whom I have no one in common, […]
