61: Excitement, Eagerness and Anticipation
I’ve been anticipating this day all week. Not just because it’s Friday, but because I’ve been waiting for this particular Friday to read the next book in latest fantasy the series I’m obsessed with. (!!!) I have an in-person meeting today plus a host of projects to work… but once those are done I’m going […]
60: I’m Talking to You, Valerie
When you write, who are you talking to? Do you picture a specific person you know? Do you address her by name? Is your tone familiar and warm because you know this woman personally? I’m sure you’ve heard this advice before – to write your marketing materials to one specific person. I’ve heard it many […]
58: Email is Not Dead, it’s Evolving
Email is dead. Is it?? Thing is, the way people use their inboxes IS changing. Gmail now offers automatic sorting, so your emails get categorized as Updates, Promotions, Social and more. Texting, either through phone apps or social media messaging, has overtaken the types of conversations that used to happen over email. And spam filters […]
57: Will this Make Networking Follow up Easier?
Ask any professional services business person or marketer what their best marketing tactic is, and more often than not they will say, networking. When I picture networking, I see a dark-ish (maybe a bar or fluorescent-lit conference) room and a sea of people clutching drinks or finger foods, juggling purses or cellphones or business cards, […]
56: 6 Steps to Increase Your Prominence on LinkedIn!
I’m going to revamp and upgrade my client’s LinkedIn. I’m excited! 🤓 She has over 10K followers, great brand recognition, and a ton of content. But… her LinkedIn has been on autopilot for a while. Her content isn’t working as hard as it could be – it’s not being repurposed! And, there are opportunities to […]
55: Joy Of Missing Out (JOMO) on Marketing
I’m sure you’ve heard of FOMO. Fear Of Missing Out. It’s usually applied to social situations, but I see it in marketing all the time. It usually comes with a should:Â I should start a Facebook Group, I should start a podcast, I should do more videos, I should grow my email list. The fear behind […]
54: How I Make Order out of Marketing Chaos
The first business I started was a professional organizing business. I love organizing. Perhaps it comes from sharing a bedroom with my sister growing up, and learning to stay organized from a young age. Whatever the reason, there’s little more satisfying then organizing things just so. It turns out the professional organizing business wasn’t the […]
53: Third Party Content is a Marketer’s Best Friend
Third party content. It’s any content that you share online that is not created by you, but relates to your niche, audience, or values. It’s almost as important as your unique content – that is, the articles, posts, podcast episodes, and videos that you create. Why is it so important? Because it shows: That you […]
51: You Probably Have 1 of These 2 Problems
I help women entrepreneurs become sought-after experts and thought-leaders in their industries. When someone like you comes to me for marketing and thought-leadership support, you’re probably struggling with one of two problems: Your content isn’t working for you. You have excellent content in blog posts or podcast episodes or videos. The problem is that after […]
48: Two Ways to Dramatically Improve How You Describe Your Business
The final Circular Summit I attended dealt with how to pitch the media, and featured Kim Weisul of Inc. Among the many direct, candid, helpful advice she gave about pitching was this: “say in one sentence what your company does and why are you different? This is HARD for service providers.” Damn. Why is that? […]
