47: This Is What I Do
I figured out a short, crisp way of explaining what I do during the Circular Summit: I have a marketing company, Simply Put Strategies. I help women entrepreneurs become sought-after experts and thought-leaders in their industries. It felt good to have a concise way of introducing myself. It’s perhaps the first time I felt confident […]
44: The Pitfall of Vulnerability
Vulnerability. I love it. I’m here for it! I’ve listened to Brené’s TED Talks and nodded my head and felt moved to tears. I’ve read (two of) her books (and counting). But have you noticed? Vulnerability has become another one of those words that’s bandied about so much that it’s lost meaning. A neighbor word […]
43: The Truth is that I’m Afraid to Lose the Relationship
I’ve had a lot of fear this week. Fear that people won’t approve if I change my business model. Or renegotiate a retainer package, take several weeks off from work, fail to respond quickly to emails, say no to a request, miss a deadline, and on and on. It is SO uncomfortable to be scared. […]
42: You Can Claim Any Title or Position You Desire
You’re a special snowflake. I’m a special snowflake. We’re all special snowflakes, which is great news! So it’s a cinch to make it clear how you’re different from your competitors, right? It’s obvious that you offer unique value, right? YOU WOULD THINK SO, but this is hard! Even though you know you’re unique by your […]
41: When Is the Right Time for Your Good Brand Story?
Today I spent time with a nine-step diagram in the shape of a wheel, which outlined The Hero’s Journey. I love the hero’s journey. The fact that humans have a deeply-wired, evolutionarily-honed capacity for hearing and telling stories fills me with awe and gratitude. I love that many, many resonant stories follow the arc of […]
40: 1000 Ways to Get More Podcast Reviews
Let’s say you have a podcast or a radio show or online course, and you really really really want to get more reviews. There are a 1000 ways to do that: Ask people directly whether it’s friends and family, clients, subscribers, guests, colleagues, etc. Run a contest – the first ten people to leave a review […]
33: If You Don’t Play It Safe, People Might Hate You (What??)
If you wonder why there is so much sameness in marketing and business online, it’s probably because of this: “Emphasis is placed on doing safer projects that mimic proven money-makers just to keep something – anything! – moving through the pipeline.” That’s Ed Catmull, my best friend 😉and one of the founders of Pixar animation. He’s […]
31: WILL YOU PLEASE EXPLAIN the Difference Between Strategy and Tactics??
You guys, I’m embarrassed to admit this but I get marketing “strategy” and “tactics” confused ALL THE TIME. I’ve been doing this for years, yet I still struggle to keep the two straight. So I wrote out some examples. And in doing so I realized the reason strategy and tactics are so confusing: they have […]
24: The Power of Using ONE Social Media Network AKA LinkedIn
A prospective client called and said, “I haven’t needed to market over the past 15 years. I’ve gotten plenty of work through word-of-mouth referrals. But everything has changed and I need to be on social media.” She explained her goals: Use LinkedIn more effectively (she has thousands of connections from her years in business!) Start […]
23: Recovering from Validation Tunnel Vision
How do you know if what you’re doing is working? How do you know if what you’re doing is right? It comes down to the signs you’re looking for, doesn’t it? They could be marketing metrics like leads or engagement, or approval from other people, or the opportunity you wanted. I get fixated on specific […]
