5: Are You Good Enough Today?
On the phone yesterday with Lisa Gates, my client and half of the incredible She Negotiates (and an all-around funny, sarcastic, real, candid, whip-smart, humble human), I shared my 100 Blog Posts in 100 Days challenge. She made the kind of noise you might make when you pick something up and it’s a thousand times […]
4: I Was Here, But Why? How? (we are unique, we are the same)
The most existential questions, which are deep and meaningful and important, sound deceptively simple: What do you really want? What are you here to do? Why are you doing this? When I ask myself these questions, I clam up. The answers seem too broad and cliche in a world full of pressure to stand out […]
3: You Can’t Microwave Outcomes (this is what happened after I published on Medium)
I published my first Medium post two weeks ago. It’s received 2 views and zero engagements! I don’t know what I was expecting. Well, yes I do: I was hoping (and expecting) that Medium’s new curation option would show my article to the curators, who would be so blown away by my vulnerability, openness, honestly, […]
2: Why Do You Buy What You Buy?
Years ago I read Paco Underhill’s Why We Buy, a fascinating and science-based foray into the physical surroundings that make us more likely to purchase products: wide aisles, good lighting, and more. (Paco is an environmental psychologist, an occupation I did not know existed, but which perfectly explains what he does.) What about why we […]
3 Powerful Social Media Trends for Women of Influence and Impact
Social media changes at a relentless pace. Every year there are new social media marketing features, tactics, and best practices to build your brand and visibility, market your services and make your impact. But you don’t have time – or the inclination – to stay abreast of all these trends. And why should you? You’re […]
How to Expand Your Influence and Generate Leads on Twitter
Twitter is one of my faaaavorite social media networks. I love that it makes people accessible (like that time Stacy London tweeted me back), encourages brevity thanks to the 280-character limit, and is super conversational. It’s a powerful platform for thought- and business-leaders, because: 62% of Twitter users don’t hesitate to spend more money for […]
How to Write Non-Cliche Copy that Attracts Your Ideal Clients
In early 2018, the Facebook algorithm “apocalypse” swept the online marketing world. For business pages, organic reach declined, news feed rankings changed, and content success metrics needed a complete overhaul. A lot of people were cranky. But not Alaura Weaver. Because, “[T]his has the potential to spark a long-awaited shift in the world of content […]
Two Free Ways to Build a Highly Engaged Email List with Dominique Broadway
Dominique Broadway is an award winning Financial Planner, Personal Finance Coach, Speaker, Finance Expert and founder of Finances De•mys•ti•fied. Dominique shares fantastic marketing activities that she used to build her thriving business, such as: How and why to use free events + challenges to build your email list (and business) Why consistency is key on social […]
You can Crush Your Goals without Feeling Bad and Permission to Stop Using Instagram with Chant’l Martin
In The Paradox of Choice (the Most Watched TED Talk by me) psychologist Barry Schwartz argues that too much choice leaves us paralyzed and dissatisfied. That’s my experience, whether with clothes, restaurants, or even time. Since I started my company in 2015 that feeling is even worse: at any moment there are dozens of other […]
How Storytelling Makes You Greater than Seven Seas of Content Marketers
Alright, here’s the problem. A lot of the digital marketing I see goes something like this: “Suffering from [pain point]? Wish you could [benefit] and [benefit] instead? Join/Download/Discover/CTA this [PDF/webinar/course] to enjoy [desirable outcome that sounds dramatic or cheeky].” It’s familiar because it’s a popular strategy; it’s popular because it works (I know, I know). […]
