How to Ensure Your Thought Leadership is Always Magnetically Relevant
When I started writing thought leadership, I deeply misunderstood how to ensure it was relevant. My misunderstanding held me back from truly connecting with my audience. It also made me feel like I needed to find relevant topics to write about — rather than creating relevance with any topic that excited me. My problem was […]
My Ego’s Latest Anxiety Attack and the Dupe of Thought Leader Originality
I sat down recently and scrolled back three months in my task management app (Asana, if you’re wondering) and wrote down Every. Single. Task I did in that quarter. It covered three pages longhand. Then I categorized and organized those tasks and asked myself two questions: could a robot do this? Or, could I teach […]
What Outcomes Can Women Leaders Get from Thought Leadership?
Thought leadership: how do you know it’s worth the investment? You’re certainly told it’s worth the investment by headlines like Why Thought Leadership Is Your Most Valuable Asset and The Importance Of Being An Industry Thought Leader. There are studies that demonstrate its value too, like the oft-quoted (by me) B2B Thought Leadership Impact Study. […]
How to Know if You’re Ready to Invest in Thought Leadership
How do you know when you’re ready — really ready — to invest in something as big and audacious as your thought leadership? The question came up when a client reached out to reschedule a strategy session. She had a lot going on: Zoom-schooling, the impacts of Covid-19 on her business, and changes in her family life. […]
Can Thought Leaders Have 2 Audiences? Do You HAVE to ‘Pick a Niche’?
Can a thought leader have two audiences? My client, a prominent consultant, coach, and business school professor, was worried. Is it a bad idea to invest in thought leadership development when I have two niches? she wondered. Can I address both my audiences, or do I have to choose one and alienate the other? Dear […]
How Women Thought Leaders Can Embrace Non-Patriarchal Authority
My client Chana has a deep-seated belief that people should be modest. She is an avid learner and a deep thinker, and she’s entering a new level of leadership, influence and visibility as a coach and trainer. She’s teaching her hybrid physical therapy model so other PTs can help more patients, make more money, find […]
How to let ‘Opinion-Jacking’ Fuel Your Thought Leadership
Years ago, my friend Karen (not that kind of Karen) and I were walking and talking about our mothers. We were talking this phenomenon, which will probably be familiar to you: You have opinions — a book you love, a style you don’t, a decision you’re proud you made. You feel grounded in those opinions, […]
Someone Hates Your Thought Leadership. Here’s How to Respond.
It’s happening. People are starting not to like you. Strangers on the Internet — and people you know — don’t like what you’re saying. They don’t like your thought leadership. They dislike it enough to tell you in emails, DMs and comments (and almost certainly behind your back). It makes your face heat and your […]
Can you be TOO Authentic in your Marketing and Thought Leadership?
Yes. You can be too authentic for your audience… if ‘authenticity’ means no-filter sharing. Let me explain: What Authenticity is and When it Crosses the Line Authenticity: WTF is it? Authenticity is being the best-est, right-est, you. It’s that energizing and effortless feeling that comes when you’re with people who excite you or when you’re in the […]
The Key to Authentic Marketing for Women Entrepreneurs (this is how authentic marketing actually FEELS)
Marketing advice drives me up the wall. There’s too much, it seldom offers context, and it paints with a brush the width of the Atlantic ocean. Like this: be your authentic self. But also this: say what your customers want to hear. Which leaves women entrepreneurs confused and second-guessing themselves. Am I supposed to use my […]
