Why We Offer “Equity Pricing” in our Programs for Thought Leaders
I discovered equity pricing when I was selling cookies. It was April 12th, 2011: Equal Pay Day in the United States. The Gender and Women’s Studies department at my university was hosting a “Pay Equity Bake Sale.” Here’s how it worked: Our cookies and brownies cost $1. But if you identified as a woman, you […]
Triple Goddess: the Energetic Cycle of Women Thought Leaders
Imagine you’re walking in the woods. The rich, calming quiet of the forest surrounds you. It’s not silence but a deep, settled stillness. You feel the moist air on your skin. You smell the leaves and the soil and decay. You feel a grounded sense of peace and rightness for being where you are. And […]
The “Zone of Genius” Causes 3 Problems for Women Thought Leaders
When an idea goes viral, it mutates. That’s what happened when the “zone of genius” became the trendiest tool in every entrepreneur’s toolbox. Lauded across articles, listicles, podcast episodes, and keynotes, you can practically see the emoji-heart-eyes when coaches and mentors rave about it. But then. “Zone of genius” mutated from a useful mindset shift […]
Magnetic Thought Leadership: the Key to Women’s Influence, Authority and Power
Authority figures over the last three to five thousand years have been 95% men. Religion. Politics. Literature. Medicine. Art. Etc. Some people believe this is how it should be. I am not one of them. For those of you who, like me, don’t believe that any gender identity is inherently “better,” you know the system […]
THIS is What’s Missing from 99% of Online Communities for Women
It’s dangerous to be a woman thought leader. At least, it can feel dangerous. Publishing bold, provocative thought leadership invites the whole Internet to disagree with you. Dislike you. Disapprove of you! And this pushback triggers your stress response. Coping with stress is a CRUCIAL skill for women thought leaders. And there is an undersung […]
The Social Media Philosophy for Ambitious Women Thought Leaders
When my bathroom sink clogged, I borrowed channel lock pliers from my dad to fix it. I needed the pliers to unhook the p-trap so I could drain it and clean it out. I needed a specific tool for a specific reason. It would be nonsensical if I started showing off the pliers by using […]
Someone Hates Your Thought Leadership. Here’s How to Respond.
It’s happening. People are starting not to like you. Strangers on the Internet — and people you know — don’t like what you’re saying. They don’t like your thought leadership. They dislike it enough to tell you in emails, DMs and comments (and almost certainly behind your back). It makes your face heat and your […]
Can you be TOO Authentic in your Marketing and Thought Leadership?
Yes. You can be too authentic for your audience… if ‘authenticity’ means no-filter sharing. Let me explain: What Authenticity is and When it Crosses the Line Authenticity: WTF is it? Authenticity is being the best-est, right-est, you. It’s that energizing and effortless feeling that comes when you’re with people who excite you or when you’re in the […]
The Key to Authentic Marketing for Women Entrepreneurs (this is how authentic marketing actually FEELS)
Marketing advice drives me up the wall. There’s too much, it seldom offers context, and it paints with a brush the width of the Atlantic ocean. Like this: be your authentic self. But also this: say what your customers want to hear. Which leaves women entrepreneurs confused and second-guessing themselves. Am I supposed to use my […]
How to Maintain a Public Presence when you can’t Attend Events
Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]
