Anti-Racist Communications for the Women Helping Women Economy
Midway through earning my Gender and Women’s Studies degree, I read The Chalice and the Blade by Riane Eisler. A fascinating and hopeful book about human social systems, Eisler argues that the gender hierarchy is the original inequality, before racism, classism, homophobia, transphobia, fatphobia, and the like. This made sense to me at the time. […]
How the Pandemic Has Changed Social Media for Women Entrepreneurs
Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]
The Highest Value Marketing Pivot Women Entrepreneurs Can Make Right Now
A client asked a great question the other day: what’s one pivot I could make right now in my marketing? What am I missing? What I love about this question is it speaks to the desire that all the women entrepreneurs I work with have: to serve others. But it’s easy to feel at a loss for […]
How Women Entrepreneurs can Make Strong, Confident Decisions
We need women in power. The world needs decisive, confident women leaders at all levels of business, politics and society. And leaders must make strong, confident decisions — it’s foremost in the job description. Plus, it feels good to be decisive. Sort of. It feels good when the decision is clear: when you know with […]
5 Mindset Problems Blocking Your Provocative Opinions
Your opinions are important. You know this already — intellectually, at least — so why do you feel tongue-tied when it comes to going public with compelling, provocative opinions? I’m not talking about the client front. You’ve been in your industry long enough to have confident answers to client questions. But when it comes to […]
How to Become the Bold, Provocative Thought Leader You’re Meant to Be
I want to talk with you about how you can make thought leadership content that draws ideal clients and partners to you like a magnet. How you can share original, thought-provoking, and valuable ideas that will make people remember and want to work with you. There’s a glaring opportunity for women thought leaders right now. […]
The Glaring Opportunity for Excellent Thought Leadership by Women Entrepreneurs
A lot of “thought leadership” content is being created, and most of it is bad. You know this truth to be self-evident: how many times have you searched a topic, looking for new angles, insights, and ideas, only to find nearly-identical listicles titled, X Ways to Y so You Can Z? 🙄 By “bad” I […]
4 Renegade Trends to Fuel the Women Helping Women Economy
Your purpose is to build the power and influence you need to serve to more women and achieve gender equality. This means you need to be heard, seen, and sought-after so you can make the impact you’re here to make. The latest update on the gender front is… bleak. The World Economic Forum (1) reports […]
