My client Ali tells the story of why she started her podcast, Glambition® Radio, in 2014:
She was on a call and listening as her team talked about launches and clients and events. She was a little checked out and doodling on a pad of paper. Things had started feeling predictable: the same, the same, the same and she needed something new.
So she announced: “I think I want to start a podcast.”
After a beat of silence, her team jumped into action: a landing page! Funnels! Emails!
“No,” she said, “I just want to start a podcast. Because I think I’ll really enjoy it.”
The show turned five this year, and has become a powerhouse lead generation tool. And that is without funnels and email automation series!
What I love about this story is Ali’s emphasis on enjoy.
It must have felt risky at the time. Would anyone listen? It’s a big investment of time and money! What about ROI?
And yet, by doing something she was excited about even though the outcome was uncertain, she infused fresh energy and a new project and JOY into her work life and business.
It begs the question: what would you really enjoy working on in your business? What would energize you + make you nervous + excite you?
