Client Impact Report: Q2-Q4 2023
WE’RE BACK! I enjoyed the heck out of my maternity leave… and it feels great to be back at Medusa Media! Our clients achieved some terrific personal and professional wins in 2023 and I’m thrilled to share them with you. Think: I’m also excited to work with a new cohort of thought leaders in our […]
Client Impact Report: Q1 2023
Greetings! I write this Q1 Client Impact Report just weeks before my maternity leave (for my first child) begins. Whoa! Of course I’m excited, and of course I’m a little nervous. To stay in touch with me and the Medusa team while I’m away, make sure you join our private email list. Now! On to […]
Make your Content Accessible with Alt Text: Best Practices for Thought Leadership and LinkedIn
Welcome to Medusa Media’s resource for how to make your thought leadership (particularly on LinkedIn) accessible for people with low vision and blindness. This article focuses on best practices for providing “alt text”, an important component of images that screen readers can parse. This article is long, informative, and a living document. As we learn […]
No, I will not be joining you on Clubhouse
“I’m on Clubhouse! Join me at 2:30 pm in the Whatever Chatroom for a conversation about…” Have you been seeing like this all over your notifications and inbox? I have, and for me it triggered an internal back-and-forth that will probably sound obnoxiously familiar: Everyone’s on Clubhouse. What am I missing? Should I join Clubhouse!? […]
The Social Media Philosophy for Ambitious Women Thought Leaders
When my bathroom sink clogged, I borrowed channel lock pliers from my dad to fix it. I needed the pliers to unhook the p-trap so I could drain it and clean it out. I needed a specific tool for a specific reason. It would be nonsensical if I started showing off the pliers by using […]
How to Maintain a Public Presence when you can’t Attend Events
Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]
How the Pandemic Has Changed Social Media for Women Entrepreneurs
Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]
How Social Media Monogamy Saves Time, Cuts Distractions, and Makes Women Thought Leaders Stand Out
I’ve heard it said that monogamy is an invention of the patriarchy, created to keep the control of women (our bodies, children, property) in the hands of men. And maybe it’s true that monogamous relationships are not inherently feminist. But monogamy has its upsides: the opportunity to build a deep, lasting relationship that is grounded […]
4 Renegade Trends to Fuel the Women Helping Women Economy
Your purpose is to build the power and influence you need to serve to more women and achieve gender equality. This means you need to be heard, seen, and sought-after so you can make the impact you’re here to make. The latest update on the gender front is… bleak. The World Economic Forum (1) reports […]
96: The Proactive vs. Passive Approach to Social Media
Are you thinking about opening a new social media account for your business? There are two ways to go about it: The proactive approach The passive approach If you want damn good results (traffic to your website, engagement, audience growth, leads), AND have time and money to invest, proactive is your girl. If you commit […]
