Today a prospect asked, “why do you work with mission-driven organizations?”
No one had asked me that before. And the answer that came is this:
It’s not because it’s trendy – although, as a millennial, it’s par for the course that I’m drawn to mission-driven organizations. It’s because… why do anything if it’s not to have impact?
If it’s not for meaning, for Something Larger?
When it comes to marketing specifically… digital marketing is challenging. Social media networks change all the time; inboxes get smarter; people’s expectations and attention spans change. The online marketing landscape is like an island with an active volcano: you never know when something is going to blow up and throw a wrench in what you’re doing.
Knowing that my work is making a measurable, positive impact on other people’s lives makes the frustration worthwhile. Like with…
- Sarah of Guiding Exceptional Parents, who works with families of children with special needs, and helps her audience feel seen and heard and access the resources they need for their families, and themselves, to thrive.
- Lisa of Story Happens Here, who helps women harness the power of their stories to ace interviews, get promotions, and build a career that fulfills them.
- Ali Brown, the first woman leader in the online marketing world and now a renowned coach for women entrepreneurs, whose podcast Glambition Radio inspires so many women (like myself!) to pursue their entrepreneurial goals.
- Pam of Mindful Decluttering and Organizing, who helps people let go of clutter that holds them back, and find new space and energy for their joy to flourish.
- Sercy, a curated gift company with the mission is to spread kindness.
It is a privilege and an honor to work with companies and people like these, and to help them make that demonstrable, positive impact on others.
