WE’RE BACK!
I enjoyed the heck out of my maternity leave… and it feels great to be back at Medusa Media!
Our clients achieved some terrific personal and professional wins in 2023 and I’m thrilled to share them with you. Think:
- A Wall Street Journal bestselling book
- A submitted manuscript
- Over 500% growth in LinkedIn followers
I’m also excited to work with a new cohort of thought leaders in our signature program, Exponential Influence™. If you’re ready to grow your audience, authority, revenues and impact, I’d love to work with you. Details on page 3.
A break is a wonderful thing for the mind and body. Several of our clients took sabbaticals this year. How I prepped for mine is on page 8.
To an energizing New Year 🥂. Yours,
– Eva and the Medusa team
PS For the PDF-version of this report, go here.
Exponential Influence™
The struggle is real: lost opportunities for income and impact, overwhelm from all the marketing options, feeling stuck on where to focus your thought leadership.
The system is the solution.
That’s why clients come to us: to create a simple, repeatable system that leverages their network and content for growth, income, & authority.
Exponential Influence™ helps you develop that system—we call it your eco-system—by strengthening your core ideology and distribution process.
You’ll walk away with more authority in the marketplace, new opportunities to earn, accelerated audience growth, greater confidence and team capacity. Clients include keynote speakers, professors, founders, consultants, authors, and more.
We begin on February 29th, and I’d love to have you join us. Secure your seat, and I’ll see you on the inside.
Her Words
Professor and author Dolly Chugh:
“Thought leadership, especially social media, used to drain me completely. But since completing Exponential Influence™, I see a different way forward. Eva showed me and my team a more intentional, steady approach that feels right for how I want to put myself out there—it’s sustainable and genuine.
Over the weeks we worked together the changes were subtle, but like a ton of feathers adding up, by the end my entire philosophy and approach had completely changed for the better. If you’re feeling overwhelmed like I was, working with Medusa is a must. Eva’s teaching is powerful.”
THOUGHT LEADERSHIP
“Quick Confidence” was a WSJ bestseller! 🥂
Selena Rezvani did a beautiful job leveraging her network to boost bulk orders. We also collaborated on leveraging her 100k-strong LinkedIn newsletter audience and email audience. It worked!
Congratulations, Selena, on this dream come true. You did it!
In other book news, speaker, researcher and forthcoming author Kandi Wiens submitted the manuscript for “BURNOUT IMMUNITY: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work.” We’re thrilled to work with Kandi to launch her book, which comes out on April 23rd. It’s now available for pre-order!
Author and speaker Amy Gallo’s ideas were highlighted in a “Big Think” video:
Professor and author Dolly Chugh’s book “A More Just Future“ captivated audiences on big stages, including SXSW. Dolly was also featured on many podcasts, including Dr. Phil’s “Phil in the Blanks,” where Dr. Phil praised her work, stating, “This book should be required reading.”
Thought Leader Roundup
- Selena Rezvani was featured on the TODAY show and interviewed by Washington Post and Bloomberg about her creator journey.
- Author and speaker Charlene Li’s LinkedIn Learning course, Generative AI and Workplace Transformation, debuted.
- Somatic educator Jay Moon Fields’ signature program Yours Truly™ is now evergreen! Jay’s 4th LinkedIn Learning course, Learning to Prioritize and Express Your Needs at Work debuted.
- Leadership consultant Aiko Bethea and the RARE Coaching and Consulting team debuted their LinkedIn newsletter, Street Lights.
- Amy Gallo and Kandi Wiens will be speaking at SXSW 2024.
- Executive coach Muriel Wilkens hosted two seasons of her popular podcast, Coaching Real Leaders.
- Has Cynicism Infected Your Organization? and Stop Overworking After Vacation by Kandi Wiens were published by Harvard Business Review.
- I cared too much about my job and landed in the ER. Here’s how to spot the red flags of ‘overcaring’ by Executive Coach Teresa Vozza was published by Fast Company.
SUCCESSESS AND MILESTONES
Melina Cordero, DEI advisor and founder of P20, says:
“I had posts featured by the LinkedIn News team 3 times in 2023, each one generating a big spike in engagement and followers. I definitely attribute that to the strategies and consistency Medusa trained me on!
On another note, I had a random LinkedIn post go my-version of “viral” with 32k impressions. It was a post of a blog I wrote almost 2 years ago which I was recycling. I followed Medusa’s learnings and BOOM! How wild is that?”
Speaking of viral, Amy’s LinkedIn post “Women are held back at work due to 30 biases out of their control, says new study” earned over 100k impressions, 866 likes, 51 comments, and 123 shares.
On Sabbatical:
- Amy: “I had my biggest revenue year yet – while taking 4 months off!”
- Jay: “I took a sabbatical/family medical leave for the last four months of 2023. I’ve worked very hard over the years to build a business that can sustain me even if I need to take a break. I’ve built that business, and I need that break.”
- During her academic sabbatical, Dolly explored two new spaces— documentary filmmaking and improv theater—showcasing her “semi-bold” willingness to explore new avenues of non-fiction storytelling and science communication.
5 million and 10k: 📈
- Dolly’s TED Talk How to Let Go of Being a ‘Good’ Person — and Become a Better Person crossed over 5 million views, further solidifying her impact globally.
- Through her popular email newsletter Dear Good People, Dolly connects with over 10,000 readers monthly, with zeitgeist-y, evidence- based and action oriented tips.
Elaine Lin Hering, speaker, facilitator, and author “Unlearning Silence” says,
“I continue to use the approaches you taught me about LinkedIn and am approaching 8k followers. I also found a rhythm with the newsletter that feels good and sustainable, and recently crossed a big subscriber milestone. It still boggles my mind that people beyond ’everyone I know’ want to hear what I have to say. Thank you for getting me started on both those ventures.”
Elaine’s book is available for pre-order!
Achievements and Awards:
- Dolly was promoted to Full Professor and remains Jacob B. Melnick Term Professor at NYU Stern.
- Amy was shortlisted for the Thinkers50 Talent Award.
- Selena was awarded Thinkers50 Radar, named a LinkedIn Top Voice, and earned the title of Premier Expert on Self-Advocacy at Work by Forbes.
IMPACTING OTHERS
- Dolly remains involved with the NYU Prison Education Program as well as the High Mountain Institute. And thanks to Exponential Influence™ with Eva and Medusa Media, Dolly’s thought leadership on LinkedIn continues to grow.
- Kandi delivered 6 keynotes and facilitated 27 workshops helping professionals lead with resilience and develop burnout immunity.
- Jay shared her talk “What Thought You Here Won’t Get You There: When Smart Isn’t Enough)” at the 15 Seconds Festival in Graz, Austria.
- Amy says, “One of my favorite audiences was a group of staff from the National Health Service in Belfast!”
- Bias disruptor and speaker Stacey Gordon’s company debuted Unconscious Inclusion: the Work Beyond the Workshop: “Unconscious Inclusion is an all-encompassing, neuroscience-backed program that delivers meaningful cultural trans-formation. It’s not just about awareness; it’s about action, evolution and sustainable change.” All participants receive a DEI Professional Certificate upon completion, and HR professionals receive 13 CEU’s.
HIGHLIGHTS
I share how I planned my sabbatical, including what I had to build, let go, and risks. My time off was for maternity leave, but how I planned it applies to anyone taking an extended leave from self-employment. Read about my sabbatical >>
Features
🎧 What is the curse of knowledge? [11:26] Why are “non-consensual coaching” (and unsolicited advice) my pet peeves? [18:37] These are some of my favorite topics which Jessica Fearnley and I cover in this episode! Listen to Seven Figure Consultant >>
🎧 If you read others’ content and think, “Yeah but…”, that’s the sign of a hot idea! In this episode, I explain how to develop your thought leader ecosystem. Diane Mayor and I also go over: What exactly thought leadership is, how it differs from content marketing, and more. Listen to Coffee and Converse >>
1% OF PROFITS
We donated 1% of our profits in Q2-4 to Black Feminist Fund—one of a kind funding focused on supporting Black feminist movements that are fighting against systems of oppression and building another world that is affirming of Black women and gender expansive people. Thanks to Ellen McGirt for sharing about this organization.
