How to Maintain a Public Presence when you can’t Attend Events
Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]
How the Pandemic Has Changed Social Media for Women Entrepreneurs
Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]
How Social Media Monogamy Saves Time, Cuts Distractions, and Makes Women Thought Leaders Stand Out
I’ve heard it said that monogamy is an invention of the patriarchy, created to keep the control of women (our bodies, children, property) in the hands of men. And maybe it’s true that monogamous relationships are not inherently feminist. But monogamy has its upsides: the opportunity to build a deep, lasting relationship that is grounded […]
4 Renegade Trends to Fuel the Women Helping Women Economy
Your purpose is to build the power and influence you need to serve to more women and achieve gender equality. This means you need to be heard, seen, and sought-after so you can make the impact you’re here to make. The latest update on the gender front is… bleak. The World Economic Forum (1) reports […]
96: The Proactive vs. Passive Approach to Social Media
Are you thinking about opening a new social media account for your business? There are two ways to go about it: The proactive approach The passive approach If you want damn good results (traffic to your website, engagement, audience growth, leads), AND have time and money to invest, proactive is your girl. If you commit […]
95: Ask Yourself this Question Before you Open that Social Media Account
“What would it take for my Instagram to look like hers?” A colleague posed this question. We were scrolling through the colorful, glossy feeds of several online businesswomen we follow. I asked, “why do you want yours to look like hers?” She said, “because it would be cool.” I said, “cool because it would make […]
71: 10 Steps to Kill It in Your Instagram Posts
Ah, Instagram. It’s the hottest social media marketing platform right now (and my least favorite, oh well) and eeeeeveryyyyone wants to know, BUT HOW DO I USE IT EFFECTIVELY???? I have step-by-step instructions for how to use Instagram for your brand and business. But first, a few caveats: Instagram’s algorithm and rules will always change. […]
56: 6 Steps to Increase Your Prominence on LinkedIn!
I’m going to revamp and upgrade my client’s LinkedIn. I’m excited! 🤓 She has over 10K followers, great brand recognition, and a ton of content. But… her LinkedIn has been on autopilot for a while. Her content isn’t working as hard as it could be – it’s not being repurposed! And, there are opportunities to […]
3 Powerful Social Media Trends for Women of Influence and Impact
Social media changes at a relentless pace. Every year there are new social media marketing features, tactics, and best practices to build your brand and visibility, market your services and make your impact. But you don’t have time – or the inclination – to stay abreast of all these trends. And why should you? You’re […]
How to Expand Your Influence and Generate Leads on Twitter
Twitter is one of my faaaavorite social media networks. I love that it makes people accessible (like that time Stacy London tweeted me back), encourages brevity thanks to the 280-character limit, and is super conversational. It’s a powerful platform for thought- and business-leaders, because: 62% of Twitter users don’t hesitate to spend more money for […]
