95: Ask Yourself this Question Before you Open that Social Media Account
“What would it take for my Instagram to look like hers?” A colleague posed this question. We were scrolling through the colorful, glossy feeds of several online businesswomen we follow. I asked, “why do you want yours to look like hers?” She said, “because it would be cool.” I said, “cool because it would make […]
71: 10 Steps to Kill It in Your Instagram Posts
Ah, Instagram. It’s the hottest social media marketing platform right now (and my least favorite, oh well) and eeeeeveryyyyone wants to know, BUT HOW DO I USE IT EFFECTIVELY???? I have step-by-step instructions for how to use Instagram for your brand and business. But first, a few caveats: Instagram’s algorithm and rules will always change. […]
56: 6 Steps to Increase Your Prominence on LinkedIn!
I’m going to revamp and upgrade my client’s LinkedIn. I’m excited! 🤓 She has over 10K followers, great brand recognition, and a ton of content. But… her LinkedIn has been on autopilot for a while. Her content isn’t working as hard as it could be – it’s not being repurposed! And, there are opportunities to […]
3 Powerful Social Media Trends for Women of Influence and Impact
Social media changes at a relentless pace. Every year there are new social media marketing features, tactics, and best practices to build your brand and visibility, market your services and make your impact. But you don’t have time – or the inclination – to stay abreast of all these trends. And why should you? You’re […]
How to Expand Your Influence and Generate Leads on Twitter
Twitter is one of my faaaavorite social media networks. I love that it makes people accessible (like that time Stacy London tweeted me back), encourages brevity thanks to the 280-character limit, and is super conversational. It’s a powerful platform for thought- and business-leaders, because: 62% of Twitter users don’t hesitate to spend more money for […]
Two Free Ways to Build a Highly Engaged Email List with Dominique Broadway
Dominique Broadway is an award winning Financial Planner, Personal Finance Coach, Speaker, Finance Expert and founder of Finances De•mys•ti•fied. Dominique shares fantastic marketing activities that she used to build her thriving business, such as: How and why to use free events + challenges to build your email list (and business) Why consistency is key on social […]
You can Crush Your Goals without Feeling Bad and Permission to Stop Using Instagram with Chant’l Martin
In The Paradox of Choice (the Most Watched TED Talk by me) psychologist Barry Schwartz argues that too much choice leaves us paralyzed and dissatisfied. That’s my experience, whether with clothes, restaurants, or even time. Since I started my company in 2015 that feeling is even worse: at any moment there are dozens of other […]
5 Resourceful Ways to Repurpose Blog Content Lest it Die in Internet Anonymity!
Hello businesswoman! Let’s talk about simple, strategic ways to repurpose your blog content. Reusing content is a great way to lighten your workload, connect with your audience, and build a clever, confident, and consistent brand voice and message. As a content creator myself, I know how frustrating it is to put time, energy, and money […]
6 Easy Ways to Work Facebook Newsfeed to Your Advantage
I mentioned in 4 Social Media Marketing Trends You Need to Thrive in 2018 that changes are coming to Facebook’s algorithm. Well, the wait is over! Last week Facebook announced big changes to the way their algorithm serves content to users. A quote from Adam Mosseri, a Facebook VP, highlights what we can expect from […]
4 Social Media Marketing Trends You Need to Thrive in 2018
Another year, another cluster of social media trends to wrap your mind and marketing strategy around. December can be overwhelming for a host of reasons, not the least of which is planning your business and marketing strategy for the coming year! Social media networks, and the algorithms that run them, change so often it probably […]
