5 Resourceful Ways to Repurpose Blog Content Lest it Die in Internet Anonymity!
Hello businesswoman! Let’s talk about simple, strategic ways to repurpose your blog content. Reusing content is a great way to lighten your workload, connect with your audience, and build a clever, confident, and consistent brand voice and message. As a content creator myself, I know how frustrating it is to put time, energy, and money […]
6 Easy Ways to Work Facebook Newsfeed to Your Advantage
I mentioned in 4 Social Media Marketing Trends You Need to Thrive in 2018 that changes are coming to Facebook’s algorithm. Well, the wait is over! Last week Facebook announced big changes to the way their algorithm serves content to users. A quote from Adam Mosseri, a Facebook VP, highlights what we can expect from […]
4 Social Media Marketing Trends You Need to Thrive in 2018
Another year, another cluster of social media trends to wrap your mind and marketing strategy around. December can be overwhelming for a host of reasons, not the least of which is planning your business and marketing strategy for the coming year! Social media networks, and the algorithms that run them, change so often it probably […]
Brave New Year: 5 Social Media Trends Coming Our Way
The New Year is coming. Though humans are not always great at foresight (agent orange, antibiotic-resistant superbugs), there are a lot of predictions about 2017 social media trends! Last week I attended Hootsuite’s webinar on the subject and it gave much to think about. If you’re a strategist, you’ll want to keep these in mind as […]
Social Media and the Connection Conundrum
Unquestioned beliefs Once upon a time, I disliked social media. Seeing pictures of other people’s beautiful lives on Facebook made me feel insecure. Social media seemed to be about sharing the most attractive details of life. There was something hollow about it. I thought social media was a weak substitute for “real” relationships. You think […]
Refine Your LinkedIn Profile, Amplify Who You Are
Recently, I had the good fortune of hearing Kelly Leonard speak about boosting your LinkedIn profile. Kelly is a speaker and trainer, and an expert in LinkedIn strategy. I was glad to hear her speak because LinkedIn has always been a bit of a mystery: it’s a social platform, yes, but geared toward sharing professional accomplishments […]
Ready? 20 Ways to Scale Your Email Signups
Clients hire me to help them build their communities and connect with peers and prospects on social media. But our early conversations about Facebook and Twitter inevitably turn to email marketing: How do I convert my website visitors into email subscribers? Like many good questions, there are many answers. The Internet is full of suggestions, and I […]
