I help women entrepreneurs become sought-after experts and thought-leaders in their industries.
When someone like you comes to me for marketing and thought-leadership support, you’re probably struggling with one of two problems:
- Your content isn’t working for you. You have excellent content in blog posts or podcast episodes or videos. The problem is that after it’s published, nothing happens. It withers away on your website. It’s not being repurposed again and again on social media or in new forms.
- You’re scared to share what you think. You know so much about your niche, and you have some serious opinions about the good and the bad going on in your industry. Yet you’re keeping those views to yourself. You’re not publishing what you think because you don’t want to offend anyone or draw attention to problems.
I relate because I have both of these problems.
Much content, little time
The former is often a bandwidth issue. You have clients to serve and yourself and family to take care of. It’s beyond your scope of work to repurpose your content – you’re here to do the actual work.
But it could also be a boredom problem. Are you sick of your content? Do you yearn to write about something different? Your content isn’t working for you usually means your content isn’t pulling its weight. But it could also be read as your content isn’t working for you because you’re over it.
The scaries
The latter is a deeper issue. Oh, fear. Don’t you just LOVE it!? (More on fear here, here and here.) I’m in the mud on this right now, as we all are, because fear is part of our evolutionary biology and not as a weakness, fault, or The Enemy.
We have an inherent need to belong and be accepted – for community. But when you think about saying something controversial or strong-willed, it triggers real fear that we’ll lose relationships, esteem, or trust… in other words, community.
Rationally you know that sharing what you Really Believe on LinkedIn isn’t going to bring you actual harm. Same with raising our prices or saying “no” or disagreeing with an expert. They might lead to uncomfortable comments or conversations, true.
They will also draw people who are inspired to you like a magnet, and repel those who don’t share your values.
Both of these problems are solvable, and working on them together is my favorite part of my job. 🤓
