The first business I started was a professional organizing business.
I love organizing. Perhaps it comes from sharing a bedroom with my sister growing up, and learning to stay organized from a young age. Whatever the reason, there’s little more satisfying then organizing things just so.
It turns out the professional organizing business wasn’t the right fit. I like doing it for fun, it it didn’t feel right as a business. When I started marketing and communications instead, I realized that what I loved about organizing applied to communications, too.
It starts with ideas and goals. A vision, just like if you have a vision to reorganize a room. Once you have a vision, ideas of how to do it and specific goals you want to achieve start to come.
Ideas and goals are the easy part. Who doesn’t love ideas!? The hard part is executing the ideas: what will you work on first? How will you arrange things? What marketing assets will you use on Mondays, which on Tuesdays?
I love generating marketing ideas and I love organizing them. I love making order out of the chaos. It satisfies my Type-A personality to decide what content we need, and why, and how.
My go-to method is to start with a blank piece of paper on a clipboard. I scribble all the marketing ideas first. Then I break them into categories. Next I decide how to use each category. Then it’s time to break down what I need to do to make the whole system run.
Tomorrow I’ll give an example of exactly how I do it.
