“It’s a numbers game.”
That’s what they say about lead generation and conversions, whether you’re talking your email list, Facebook ads, events, or online course.
People say it resignedly, factually, excitedly.
And it’s true: if conversion rates are ~1%, you need 100 leads to get one conversion. You reverse-engineer from the number of conversions you want, and then you have the number of leads you need to meet your goal. It’s just math.
I hate this outlook.
It makes it about YOU and your needs. I need to get 1,000 leads so I get get 10 conversions. It makes you scramble to figure out how to get people in, by hook or by crook. It reduces what you do from people to numbers. It sounds… shitty. Why would you shrug and say “it’s a numbers game” about how you serve others?
But the math works.
Sometimes I hate things that are true.
What if I don’t want to think about building my audience or talking with potential clients as a numbers game?
Does it have to be true? Or rather, what else is true at the same time?
