How do you tell what content is working?
The obvious answer is actions. Did people click? Comment? Did they download?
Yes, those are positive signs. But as you know, a true conversion (whatever that means to your business) usually takes place after a series of micro-conversions. She saw your content on social media. She heard you on a favorite podcast. A friend forwarded one of your emails.
Then she signed up for a welcome call with you.
Micro-conversions are basically impossible to track, but they are super important. When you meet someone new, it takes a few times hanging out with them before you invite them over for dinner, right?
When someone is introduced to your work, it’s the same thing.
That’s why it’s worth pitching articles to different publications, and networking with new people, and posting to Instagram or LinkedIn consistently.
