Greetings from EST!
That’s right—this year Medusa’s headquarters moved from Phoenix, AZ to Baltimore, MD. I’m excited to live closer to family and in a timezone between western USA and Europe. If you’re in the DMV, I’d love to treat you to a coffee—details here.
It felt great to return to work (after mat leave) in January, and since we’ve hosted a cohort of our thought leader program Exponential Influence™, a workshop, a fireside chat (see the replay), and welcomed new clients and connections.
Clients past and current have achieved big milestones this year: two USA Today bestselling books is just one example, and there’s more below.
Speaking of which, this Client Impact Report has a new section celebrating our fantastic client alumnae, so make sure you scroll to the Celebrating Alumnae section.
Thank you for being here with us.
– Eva and the MMG team
Q1-Q2 2024 Client Impact Report Table of Contents
- Client Feature: Kandi Wiens, USA Today bestselling author of “Burnout Immunity”
- Thought Leadership: awards, speaking & site launch
- Work with Medusa: Grow Your Audience, Opportunities & Authority
- Successes & Milestones: strategy, 35% growth & open discussions
- Celebrating Alumnae
- Medusa News
- 1% Donation Recipient
You can also view of the PDF version (with more images!).
Client Feature: Kandi Wiens
“Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work” by Kandi Wiens is a moving blend of original research, inspiring stories, and Kandi’s own experience recovering from extreme stress. Buy from your fave retailer here.
It was also a USA Today Bestseller the week it came out and recognized by Financial Times as one of this year’s best business books. Congratulations, Kandi!
The world urgently needs the skills Kandi teaches in her book—global burnout levels were at 63% in 2022. As Kandi wrote, “That’s staggeringly high for something that I know can be prevented. It’s my mission to see global burnout levels plummet, and I know that can happen if more of us understand how to use our emotional intelligence and build resilience.”
If you’re wondering why Kandi looks familiar, it may be thanks to her appearance on the Tamron Hall Show, being selected for the Thinkers50 Radar Class of 2024, her articles in Harvard Business Review or her session at SXSW.
When I asked Kandi to share one of her most meaningful moments this year, she said,
“People stood in line after my session at SXSW (some even missing the next session) to thank me and share their burnout stories. Three women had tears in their eyes, and we’ve stayed in touch.”
Thought Leadership
Selena’s recent wins
The accolades keep rolling in for leadership speaker and author Selena Rezvani:
- Selena’s best-performing post this year highlights the trajectory of her LinkedIn-newsletter-turned-WSJ-bestselling book, reaching nearly 20K people, earning over 300 reactions, and over 120 comments.
- Quick Confidence earned a Book Excellence Award.
- It was also the #1 business download in French and #5 download in English on getAbstract in 2023!
- Selena was named among the top women public speakers by Mic Drop Workshop.
Amy goes global
Author and speaker Amy Gallo has been speaking all over the globe, including to a packed room at SXSW (for the 2nd time) and in London to celebrate the paperback launch of her book, Getting Along.
Amy also launched a gorgeous new website designed by Sy Agency. Congrats, Amy!
Grow Your Audience, Opportunities & Authority
To make intellectual and emotional impact, your body of work must be articulated and distributed. That’s why we help clients:
- Grow engaged & profitable audiences that
- Attract lucrative opportunities and establish authority with our
- Thought Leader Ecosystem (TLE) model, leading to
- Bestselling books, strong speaking fees, awards and recognition, podcast invitations, confidence and authority, and strong networks of fellow thought leaders
Micro case studies: one client increased her base speaking fee by 200% within the first year of working with Medusa.
Another turned a weekly LinkedIn newsletter into a Wall Street Journal bestselling book.
Our clients see a 94% average audience growth on LinkedIn after one year and 109% growth after two.
We have space for several new private clients in 2024. Our fall thought leader program begins in September. How to work with us.
HOW WE WORK:
Exponential Influence™: Command change-making authority, audience and opportunities with a profitable and thriving thought leader ecosystem. Get the details.
Thought Leader Advisory: From training and advisory to ghostwriting, producing and marketing, work with us privately on your ecosystem.
Launch a Bestselling Book: Leverage your ecosystem (from your network to allies and audience) to pre-sell books and earn bestselling status and impact.
Successes & Milestones
Exponential Influence™ graduate updates
Dr. Katina Sawyer and Dr. Patricia Grabarek, co-founders of Workr Beeing, signed a book deal with Wiley, which will allow them to bring specific, research-based strategies to leaders to help employees thrive. Congratulations, you two! 🥂
About being part of our Exponential Influence™ program, Katina said:
“Working with Eva boosted my confidence by providing me with tools to ensure my content is seen and read by more people. A key conversation changed our strategy for writing blog posts, helping us repurpose content and use AI more strategically, which is saving time, streamlining our efforts, and leveraging our body of work more fully. I feel knowledgeable about how to enhance our reach and engagement, and ready to use the skills we learned in our upcoming book launch. I highly recommended Eva’s program for anyone looking to expand the impact of their content online.”
Caroline’s successes on LinkedIn
Leadership coach and author Caroline Webb saw a 35% increase in her LinkedIn engagement in the first three months of working with Medusa.
Her most popular post this year is The kindness of clear communication: a lesson I learned.
Stacey’s Open Invitation
As a companion to Unconscious Inclusion, workplace culture consultant Stacey Gordon has been hosting free monthly open discussions. Recent discussions have covered censorship and how we use labels, and July’s topic will be effective DEI programs and how to support DEI professionals this year. Join the July discussion.
Celebrating Alumnae
Booklandia
- Author and speaker Elaine Lin Hering launched her first book, the USA Today bestselling Unlearning Silence. We sent free copies of the book to a few lucky email subscribers, including Shonda, pictured right
- Author Ruchika T launched the paperback of Inclusion on Purpose and turned in the manuscript for her second book Uncompete (forthcoming, Penguin/Viking)
Speaklandia
- Professor and author Dolly Chugh’s TED Talk just surpassed over 5 million views (with 14 new views every hour, even six years after it first launched)
- Parent coach Sarah Wayland presented at the invitation-only Psychotherapy Networker Conference
- Author and speaker Charlene Li gave the commencement address at her high school, the place where she “found her voice.” Read about the experience (and keep scrolling for a pic of us—we met in person for the first time this year!)
& More
- “We launched our Play Facilitator Certification program to teach other facilitators/coaches/consultants how to bring more play and experiential learning into their work.” – Alex Suchman, Barometer XP co-founder
- “I wrote and filmed (in Portugal!) a course for a new B2B learning platform in Europe. The course is Stop Overthinking: Master Your Mind and Start Trusting Yourself “ – Jay Moon Fields, somatic coach
- Dolly exchanged a moderate pay cut for fewer institutional and teaching responsibilities for a year. During her sabbatical she built her skills, knowledge, and CONFIDENCE (the big one!) in creative, collaborative spaces: documentary filmmaking, jazz dance, improv theater, the Artist’s Way & more
- “I am working with an organization that is aligned to my vision around a world where workplaces contribute to greater civility in society and enjoying meeting leadership teams that are working to improve the employee experience. I have the opportunity in my role to write articles and blogs and continue to use what I learned from your thought leader program, which I also apply to the speaking engagements I have done.” – Anne Cesak, Senior Consultant Great Place to Work Canada
Medusa News
How to LinkedIn Joyfully & Effectively
We covered a lot of ground in this fireside chat, from “chaotic” authenticity, unhelpful ideas about authenticity, gender, keeping blinders on, play, awkwardness and more.
The replay is free and ready for you! Get it here.
Media & Features
👓 Why does slowing down feel risky? I open up about what’s changing for me personally this summer, as well as how it’s influencing how I work. I talk about pants on fire, squeamishness, book recommendations, upcoming plans, and more. To get updates like these from me regularly, subscribe.
🎙 On having audacity in tackling entrepreneurship without allowing the difficulties to deter you | Allowing your business to grow and develop into a particular niche as your client base and skills develop | How you can take the journey of thought leadership for your niche | That’s a sample of what Kalish Nesbitt and I discuss on her Proactively Present Podcast.
1% of Profits
We donated 1% of our profits from Q1-2 to the National Council. Founded in 2010 by Andrea James, National Council is an organization committed to ending incarceration of women and girls and creating the infrastructure for the systems in support of building healthy, thriving people and communities. Thank you Katie Couric for sharing about this organization.
And just for fun…
Charlene and I met IRL this year! She was in Scottsdale for a speaking event, and we sat outside on a lovely day. She’s a gem and I am so glad to know her.
