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Hi there. 👋 Here you’ll find answers to FAQs about LinkedIn strategy, such as “should I put the link in the post or comments? Why?” and “are hashtags dead?” and “will using a scheduling tool hurt my reach on LinkedIn?” If you’re new here, welcome! I’m Eva Jannotta and I help experts—thought leaders, authors, speakers […]

There are two kinds of decision-makers in the world, apparently: maximizers and satisficers. The former want to make the best decision by researching and reading reviews, weighing the pros and cons of each option, and otherwise gathering intel to make an informed decision.  The latter want to make decisions quickly, opting out of doing research or […]

If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]

Greetings from EST! That’s right—this year Medusa’s headquarters moved from Phoenix, AZ to Baltimore, MD. I’m excited to live closer to family and in a timezone between western USA and Europe. If you’re in the DMV, I’d love to treat you to a coffee—details here. It felt great to return to work (after mat leave) […]

Not long ago I received a LinkedIn connection request from a woman in a related field. She seemed interesting and I was excited that she reached out to connect. After accepting her request, I DMed my usual opening gambit (which I share here), and she replied: “Thanks for accepting, Eva! Do you think email lists […]