I know almost nothing about agriculture, but from what (very) little I understand, I know that you can’t plant the same fields with the same crops over and over.  If you do, the soil gets depleted and the crops fail. Instead, you need to rotate your crops and occasionally let your fields lay fallow. This […]

Greetings! I write this Q1 Client Impact Report just weeks before my maternity leave (for my first child) begins. Whoa! Of course I’m excited, and of course I’m a little nervous. To stay in touch with me and the Medusa team while I’m away, make sure you join our private email list. Now! On to […]

Welcome to Medusa Media’s resource for how to make your thought leadership (particularly on LinkedIn) accessible for people with low vision and blindness. This article focuses on best practices for providing “alt text”, an important component of images that screen readers can parse. This article is long, informative, and a living document. As we learn […]

If you want to grow your email list consistently, you might wonder: what do I need to do differently? What shiny tactic is the magic solution to a slow growth rate? Or, as a client wrote: “It’s fabulous that I doubled my LinkedIn followers last year, but in the same amount of time I only […]

I discovered equity pricing when I was selling cookies.  It was April 12th, 2011: Equal Pay Day in the United States. The Gender and Women’s Studies department at my university was hosting a “Pay Equity Bake Sale.”  Here’s how it worked: Our cookies and brownies cost $1. But if you identified as a woman, you […]

“Choose a niche” is bad advice for women thought leaders. Discover that you already have what you need to thought lead >>