My sister works at one of those self-aware restaurants – the kind with a high opinion of itself. The management instructs their staff that everything at the restaurant is an experience: a brunch experience, a cocktail experience, a dining experience. I rolled my eyes. Insisting on calling everything an experience is a little egregious, don’t […]

I hired a coach to help me work through a vulnerable situation with a colleague. As soon as I hired her, I felt knots in my stomach in anticipation of the discussion with my colleague…even though hiring the coach was a totally safe opportunity to prepare for the discussion. After my coach and I talked, […]

When I lived near my alma mater I went to annual meet-and-greets for prospective university students. They were held in a beautiful music center with a wide staircase that swept down a glass wall to the reception hall below. There were fruit skewers and cheese cubes and passed hot hors d’oeuvres, and lots of high […]

Eva, are you throwing money at your problems? That’s what I ask myself when I’m being seduced by a great sales page. You know the kind: emotional, a great price, promising to solve my problem. You think to yourself, this sounds like exactly what I need. Could it be that this will fix my issue? Am […]

It was mid-afternoon on Thursday when I realized I was scared. It was slow to dawn on me. All I knew was that I felt antsy and discontent, despite the fact that I’d just gotten a new client, I’d had a terrific informational interview, I’d gone to the gym that morning, and I’d done great […]

If you wonder why there is so much sameness in marketing and business online, it’s probably because of this: “Emphasis is placed on doing safer projects that mimic proven money-makers just to keep something – anything! – moving through the pipeline.” That’s Ed Catmull, my best friend 😉and one of the founders of Pixar animation. He’s […]