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You guys, I’m embarrassed to admit this but I get marketing “strategy” and “tactics” confused ALL THE TIME. I’ve been doing this for years, yet I still struggle to keep the two straight. So I wrote out some examples. And in doing so I realized the reason strategy and tactics are so confusing: they have […]
I searched “fearless” in the books section on Amazon, and found: Live Fearless: A Call to Power, Passion, and Purpose by Sadie Robertson and Louie Giglio Fearless: Confidence with Essential Oils in 2 Hours by Sarah Harnisch Fearless: Imagine Your Life Without Fear by Max Lucado Be Fearless: 5 Principles for a Life of Breakthroughs […]
I watched Beyoncé’s Homecoming. It was epic – that is the only word I can think to describe it. What came through was the unbridled, fierce joy, the teeth-clenching determination, the insistence on the vision, the dedication, the commitment, the inconceivably hard work… and on and on. It makes me wonder: what does it feel like […]
Sometimes I catch myself fantasizing about being an Instagram influencer. My feed will feature beautiful pictures of my pristine white desk and what I’m working on; me out at the cafe or Hera Hub at work; pictures of plants and flowers and how they relate to my work; products I love; you get the idea. […]
I’m reading Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, a book that sounds like it’s about creativity but so far (I’m 24% through) is about leadership. I love it. It’s written by one of the founders of Pixar, which has made some of my absolutely favorite movies. Ed Catmull […]
When I was growing up, we had a neighbor across the street named Robert. One day, Robert and I and other neighborhood kids were tossing around a football. When it was my turn to throw I sent it to Robert, and he said, “you throw like a girl.” I could tell from his tone of voice […]
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EVA JANNOTTA
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