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My sister and I were talking about skills: what we’re good at, what comes naturally to us, what we enjoy doing. I confided that when I list my skills, they sound pretty goofy*: I’m great at making friends I’m a good listener I give good relationship advice (but only when I’m asked!) I love reading […]
My sweet friend Sarah sent me a surprise: a copy of Marlee Grace’s How To Not Always Be Working. I love this book. Reading it feels like giving my mind and spirit a hot rocks massage and a warm bubble bath. As Marlee explains in the introduction, she wrote the book for herself. But the more […]
The problem today is that everyone is using unsolicited advice as their content marketing strategy, and it’s wrecking your self-confidence, self-trust and energy. The Advice Economy has taken over. Here’s what I’m talking about: the industry that makes money off telling people what to do. Examples (these are off the cuff, but they’re probably the titles […]
Thought leadership can be a new analogy or a new comparison. It can take familiar ideas and put them together in a new way. I love these unexpected and profound pairings. For example, babies and desire and fear: “They set no goals. They require no discipline, adhere to no schedule. Fear of failure, regret, guilt […]
You can be in command of many aspects of your marketing and sales cycles, but you cannot command timing. (You can say the same thing about every facet of life.) Imagine all the people who might, someday, need your services or products… but don’t need them right now. How do you stay “top of mind” […]
I heard recently that Seth Godin has written over 5000 blog posts, and that he considers “only half of them worth reading.” I tried to find a source for the 5000 tally, and came across this post from November 6, 2017: This is post 7,000. Seven thousand blog posts. Well over two million words. Writing […]
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EVA JANNOTTA
Eva's clients are bestselling authors, TEDx speakers, LinkedIn Learning instructors, keynote speakers, podcast hosts, and named among LinkedIn's Top Voices.
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