Years ago I read Paco Underhill’s Why We Buy, a fascinating and science-based foray into the physical surroundings that make us more likely to purchase products: wide aisles, good lighting, and more. (Paco is an environmental psychologist, an occupation I did not know existed, but which perfectly explains what he does.) What about why we […]

The idea for this 100 blog posts experiment came last week, during Ali Brown’s I.P. Retreat workshop. (Yes, I just said that. I attended my first Ali Brown workshop last week! I need to pause to let that truly sink in. I’ve been following Ali’s podcast for years, imagining attending her events and working with her […]

Social media changes at a relentless pace. Every year there are new social media marketing features, tactics, and best practices to build your brand and visibility, market your services and make your impact. But you don’t have time – or the inclination – to stay abreast of all these trends. And why should you? You’re […]

Twitter is one of my faaaavorite social media networks. I love that it makes people accessible (like that time Stacy London tweeted me back), encourages brevity thanks to the 280-character limit, and is super conversational. It’s a powerful platform for thought- and business-leaders, because: 62% of Twitter users don’t hesitate to spend more money for […]

In early 2018, the Facebook algorithm “apocalypse” swept the online marketing world. For business pages, organic reach declined, news feed rankings changed, and content success metrics needed a complete overhaul. A lot of people were cranky. But not Alaura Weaver. Because, “[T]his has the potential to spark a long-awaited shift in the world of content […]

Dominique Broadway is an award winning Financial Planner, Personal Finance Coach, Speaker, Finance Expert and founder of Finances De•mys•ti•fied. Dominique shares fantastic marketing activities that she used to build her thriving business, such as: How and why to use free events + challenges to build your email list (and business) Why consistency is key on social […]