In The Paradox of Choice (the Most Watched TED Talk by me) psychologist Barry Schwartz argues that too much choice leaves us paralyzed and dissatisfied. That’s my experience, whether with clothes, restaurants, or even time. Since I started my company in 2015 that feeling is even worse: at any moment there are dozens of other […]

Alright, here’s the problem. A lot of the digital marketing I see goes something like this: “Suffering from [pain point]? Wish you could [benefit] and [benefit] instead? Join/Download/Discover/CTA this [PDF/webinar/course] to enjoy [desirable outcome that sounds dramatic or cheeky].” It’s familiar because it’s a popular strategy; it’s popular because it works (I know, I know). […]

  You understand the pain of the women you serve, and you’re full of ideas for your blog and email list. You know how to connect with what people are going through and express how you can help them. The problem? It takes a long time to create high-quality written content. It takes energy to […]

Hello businesswoman! Let’s talk about simple, strategic ways to repurpose your blog content. Reusing content is a great way to lighten your workload, connect with your audience, and build a clever, confident, and consistent brand voice and message. As a content creator myself, I know how frustrating it is to put time, energy, and money […]

I mentioned in 4 Social Media Marketing Trends You Need to Thrive in 2018 that changes are coming to Facebook’s algorithm. Well, the wait is over! Last week Facebook announced big changes to the way their algorithm serves content to users. A quote from Adam Mosseri, a Facebook VP, highlights what we can expect from […]

Another year, another cluster of social media trends to wrap your mind and marketing strategy around. December can be overwhelming for a host of reasons, not the least of which is planning your business and marketing strategy for the coming year! Social media networks, and the algorithms that run them, change so often it probably […]