If You’re an Expert, Why Market Yourself?
If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]
Client Impact Report: Q1-Q2 2024
Greetings from EST! That’s right—this year Medusa’s headquarters moved from Phoenix, AZ to Baltimore, MD. I’m excited to live closer to family and in a timezone between western USA and Europe. If you’re in the DMV, I’d love to treat you to a coffee—details here. It felt great to return to work (after mat leave) […]
Respond to LinkedIn Connection Requests: a Guide for Experts and Thought Leaders
Not long ago I received a LinkedIn connection request from a woman in a related field. She seemed interesting and I was excited that she reached out to connect. After accepting her request, I DMed my usual opening gambit (which I share here), and she replied: “Thanks for accepting, Eva! Do you think email lists […]
Client Impact Report: Q2-Q4 2023
WE’RE BACK! I enjoyed the heck out of my maternity leave… and it feels great to be back at Medusa Media! Our clients achieved some terrific personal and professional wins in 2023 and I’m thrilled to share them with you. Think: I’m also excited to work with a new cohort of thought leaders in our […]
Client Impact Report: Q1 2023
Greetings! I write this Q1 Client Impact Report just weeks before my maternity leave (for my first child) begins. Whoa! Of course I’m excited, and of course I’m a little nervous. To stay in touch with me and the Medusa team while I’m away, make sure you join our private email list. Now! On to […]
Make your Content Accessible with Alt Text: Best Practices for Thought Leadership and LinkedIn
Welcome to Medusa Media’s resource for how to make your thought leadership (particularly on LinkedIn) accessible for people with low vision and blindness. This article focuses on best practices for providing “alt text”, an important component of images that screen readers can parse. This article is long, informative, and a living document. As we learn […]
No, I will not be joining you on Clubhouse
“I’m on Clubhouse! Join me at 2:30 pm in the Whatever Chatroom for a conversation about…” Have you been seeing like this all over your notifications and inbox? I have, and for me it triggered an internal back-and-forth that will probably sound obnoxiously familiar: Everyone’s on Clubhouse. What am I missing? Should I join Clubhouse!? […]
The Social Media Philosophy for Ambitious Women Thought Leaders
When my bathroom sink clogged, I borrowed channel lock pliers from my dad to fix it. I needed the pliers to unhook the p-trap so I could drain it and clean it out. I needed a specific tool for a specific reason. It would be nonsensical if I started showing off the pliers by using […]
How to Maintain a Public Presence when you can’t Attend Events
Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]
How the Pandemic Has Changed Social Media for Women Entrepreneurs
Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]
