If You’re an Expert, Why Market Yourself?
If I asked you, “what’s the point of an expert or thought leader marketing herself? You’d be forgiven for saying, “no need to patronize me. Obviously the point is to make money.” And you’d be right—sort of. It’s true that nobody’s creating her LinkedIn platform, email list, speaker portfolio, or book proposal for her health. […]
Client Impact Report: Q1-Q2 2024
Greetings from EST! That’s right—this year Medusa’s headquarters moved from Phoenix, AZ to Baltimore, MD. I’m excited to live closer to family and in a timezone between western USA and Europe. If you’re in the DMV, I’d love to treat you to a coffee—details here. It felt great to return to work (after mat leave) […]
Client Impact Report: Q2-Q4 2023
WE’RE BACK! I enjoyed the heck out of my maternity leave… and it feels great to be back at Medusa Media! Our clients achieved some terrific personal and professional wins in 2023 and I’m thrilled to share them with you. Think: I’m also excited to work with a new cohort of thought leaders in our […]
Client Impact Report: Q1 2023
Greetings! I write this Q1 Client Impact Report just weeks before my maternity leave (for my first child) begins. Whoa! Of course I’m excited, and of course I’m a little nervous. To stay in touch with me and the Medusa team while I’m away, make sure you join our private email list. Now! On to […]
Make your Content Accessible with Alt Text: Best Practices for Thought Leadership and LinkedIn
Welcome to Medusa Media’s resource for how to make your thought leadership (particularly on LinkedIn) accessible for people with low vision and blindness. This article focuses on best practices for providing “alt text”, an important component of images that screen readers can parse. This article is long, informative, and a living document. As we learn […]
Why We Offer “Equity Pricing” in our Programs for Thought Leaders
I discovered equity pricing when I was selling cookies. It was April 12th, 2011: Equal Pay Day in the United States. The Gender and Women’s Studies department at my university was hosting a “Pay Equity Bake Sale.” Here’s how it worked: Our cookies and brownies cost $1. But if you identified as a woman, you […]
“Choose a Niche” is Terrible Advice for Women Thought Leaders
“Choose a niche” is bad advice for women thought leaders. Discover that you already have what you need to thought lead >>
Triple Goddess: the Energetic Cycle of Women Thought Leaders
Imagine you’re walking in the woods. The rich, calming quiet of the forest surrounds you. It’s not silence but a deep, settled stillness. You feel the moist air on your skin. You smell the leaves and the soil and decay. You feel a grounded sense of peace and rightness for being where you are. And […]
The “Zone of Genius” Causes 3 Problems for Women Thought Leaders
When an idea goes viral, it mutates. That’s what happened when the “zone of genius” became the trendiest tool in every entrepreneur’s toolbox. Lauded across articles, listicles, podcast episodes, and keynotes, you can practically see the emoji-heart-eyes when coaches and mentors rave about it. But then. “Zone of genius” mutated from a useful mindset shift […]
No, I will not be joining you on Clubhouse
“I’m on Clubhouse! Join me at 2:30 pm in the Whatever Chatroom for a conversation about…” Have you been seeing like this all over your notifications and inbox? I have, and for me it triggered an internal back-and-forth that will probably sound obnoxiously familiar: Everyone’s on Clubhouse. What am I missing? Should I join Clubhouse!? […]
