A couple years ago I was asked by the choral director of our community theater production to audition for a solo. Asked! I was so flattered and excited. A few days after I sang the part for her, I received an email saying… I got it! It was a bright spot in an otherwise tearful Saturday morning. […]

“Marketing is not an event, but a process … It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson Marketing is a lifestyle. Like working out or playing piano, it’s […]

The Flywheel Effect. It comes from Jim Collins in Good to Great: In building a great company or social sector enterprise, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building […]

Hey there, Thank you for reading this. I’m flattered. Seriously. I started my 100 blog posts challenge in March (whew, I can’t believe I’ve been doing it for that long!), and I’ve spent about half the time surprised and delighted with my writing. I’ve spent the other half of the time thinking some version of, […]

When I was growing up we had a huge maple tree in our back yard. And from the maple tree my dad hung a tree swing, one he made out of a long, dark blue rope and a thick plank of wood. I used to go outside and swing by myself for hours. And while […]

“Finding the time and being really targeted.” The two biggest pain points when it comes to getting your thought leadership out there… and getting it in front of the right people.  Say you’re in the Virtual Reality / Augmented Reality space. It’s a cinch to get your thought leadership into VR/AR events and publications. But […]