As doom-and-gloom forecasting news will tell you, everything that can be automated… will be automated (hello, economic crisis as entire industries are made redundant!). Since the industrial revolution, more and more of our lives have become mechanized. Autonomous cars and trains are coming; maybe someday we’ll have autonomous flights. As for marketing, oh my. Gone […]

If you’re an entrepreneur or CEO, is it worth your while to become a thought leader, an influencer, or both? Let’s get clear on these terms first: A thought leader is someone who shares her opinions, ideas and insights about her industry based on her experience and/or research. Think Brené Brown. An influencer is someone […]

I’m skeptical that “passion” is a healthy (or realistic) criteria to guide your career. But the advice to “do what you’re passionate about” gets bandied about all over. It can have the unfortunate effect of making you doubt yourself if you don’t currently love your career, or feel hopeless because passion? What does that even […]

Do you ever see someone’s marketing materials and think to yourself, ew. I would never position myself like that. I’d never publish photos of myself like that. I would never use that phrase. Ew ew ew. Same here. And it might come from: Recognition: this is not for me. It might resonate like crazy with someone […]

Do you ever have those weeks where your work tasks seem to procreate like bunnies? Piling up no matter how hard you work to Get Shit Done? No matter how much you do, there’s an unsurmountable amount remaining. It’s discouraging. Because you’re doing all the right things: the two-minute rule, planning, prioritizing, time blocking. You’re adjusting your […]

My coach Kim Chernecki is adamant about staying out of the cold call zone. When I think about cold calling I picture inMail messages from people I’ve never met on LinkedIn. I think about emails that address me by name, but come from someone I’ve never heard of (and with whom I have no one in common, […]