“I want to treat my audience like friends and family instead of just customers.” That’s Celia’s* number one goal for marketing her business. But she hasn’t sent regular emails to her list in years – only a few around the holidays. She doesn’t have a welcome series to bring new customers into the fold. Business […]

I look forward to the weekends because they mean hours of uninterrupted reading time. Lounging in bed until ten o’clock, reading. Starting a new novel Friday night and savoring it all weekend. Staying up until midnight or later, riveted by a story. But this morning was different. My body woke up at 6:24, and the rising […]

“I want to treat my audience like friends and family instead of just customers.” That’s Celia’s* number one goal for marketing her business. She sells natural self-care products for women, and admits that her marketing efforts have fallen by the wayside. She hasn’t sent regular emails in years. There’s no welcome series to bring new […]

Here’s the situation: You’ve been producing content in your niche for… years. You come up with the ideas, you and your assistant write them, and you publish. And… you’ve run out of content ideas at this point. You have an exciting new venture cooking. It’s a culmination of everything you do, wrapped in new technology, […]

Think about the email lists you’ve eagerly joined. Why? Who did they belong to? I’ve happily joined the email list of podcasts that inspire me. I’m happy to be part of my friend’s email lists… provided that they don’t email me too often. And, I just happily joined the list of a favorite author. I […]

Today a prospect asked, “why do you work with mission-driven organizations?” No one had asked me that before. And the answer that came is this: It’s not because it’s trendy – although, as a millennial, it’s par for the course that I’m drawn to mission-driven organizations. It’s because… why do anything if it’s not to […]