I’m sure you’ve heard of FOMO. Fear Of Missing Out. It’s usually applied to social situations, but I see it in marketing all the time. It usually comes with a should: I should start a Facebook Group, I should start a podcast, I should do more videos, I should grow my email list. The fear behind […]

The first business I started was a professional organizing business. I love organizing. Perhaps it comes from sharing a bedroom with my sister growing up, and learning to stay organized from a young age. Whatever the reason, there’s little more satisfying then organizing things just so. It turns out the professional organizing business wasn’t the […]

Third party content. It’s any content that you share online that is not created by you, but relates to your niche, audience, or values. It’s almost as important as your unique content – that is, the articles, posts, podcast episodes, and videos that you create. Why is it so important? Because it shows: That you […]

When I was on the field hockey team in high school, the odds were brutally stacked against us. Our high school was new, and started with just the freshmen class. Every other team in our county had upperclassmen on their teams. Only one member of my team had ever picked up a field hockey stick […]

I help women entrepreneurs become sought-after experts and thought-leaders in their industries. When someone like you comes to me for marketing and thought-leadership support, you’re probably struggling with one of two problems: Your content isn’t working for you. You have excellent content in blog posts or podcast episodes or videos. The problem is that after […]

Halfway through the 100 Blog Posts in 100 Days Challenge! It’s going… well, it’s going, which was my goal. I’ve written every day since March 25th. Some days I’ve been surprised at the ideas and analysis that come out of my writing. Most days I think to myself, “this is stupid. And not helpful to […]