The first time I got a marketing text message, it made me mad. It was too invasive. My texts are almost all personal, and an important part of how I stay connected with my family and friends. To see a marketing text among them was an unwelcome intrusion. And while you can turn off text […]

I’ve been anticipating this day all week. Not just because it’s Friday, but because I’ve been waiting for this particular Friday to read the next book in latest fantasy the series I’m obsessed with. (!!!) I have an in-person meeting today plus a host of projects to work… but once those are done I’m going […]

When you write, who are you talking to? Do you picture a specific person you know? Do you address her by name? Is your tone familiar and warm because you know this woman personally? I’m sure you’ve heard this advice before – to write your marketing materials to one specific person. I’ve heard it many […]

Is one. Here’s the problem: if only one person knows how to run part of your business, what happens when that person gets sick, has a family emergency, or quits on you? I am a very organized person, yet I’m glaring this problem in the mirror right now: none of my workflow processes or systems […]

Email is dead. Is it?? Thing is, the way people use their inboxes IS changing. Gmail now offers automatic sorting, so your emails get categorized as Updates, Promotions, Social and more. Texting, either through phone apps or social media messaging, has overtaken the types of conversations that used to happen over email. And spam filters […]

Ask any professional services business person or marketer what their best marketing tactic is, and more often than not they will say, networking. When I picture networking, I see a dark-ish (maybe a bar or fluorescent-lit conference) room and a sea of people clutching drinks or finger foods, juggling purses or cellphones or business cards, […]