What do you do when the things you do don’t align? My colleague is a career and leadership coach, and she’s starting a new business. She’s creating her assets – a lead magnet, her first course in a series, her email list – and striving to align everything. Since it’s a new venture, she wants […]

“It’s a numbers game.” That’s what they say about lead generation and conversions, whether you’re talking your email list, Facebook ads, events, or online course. People say it resignedly, factually, excitedly. And it’s true: if conversion rates are ~1%, you need 100 leads to get one conversion. You reverse-engineer from the number of conversions you […]

“Thank you for calling 1-800-CONTACTS. My name is Brian, how may I help you today?” I froze for a second. I’d just dialed the number, and hadn’t been through any automated system. I hadn’t gone though a robotic menu to direct me. I’d called, and an actual human being picked up the phone! Calling customer […]

Tips and tricks. Facebook Ads that don’t suck. LinkedIn lead generation that actually works. Let’s all agree to stop using these phrases, okay? They are a few of my least favorite things. These copywriting and title phrases were great once… until they were used to death. Now, use them and you sound lazy and unoriginal. […]

Thought leadership and promoting your business and not boring yourself or your audience to tears. Let’s talk about it. On a scale from one to ten, my colleague ranked herself a 7 in terms of getting her thought leadership out there. Why? Because of speaking events. After a few years of trying, she’s made great […]

The first time I got a marketing text message, it made me mad. It was too invasive. My texts are almost all personal, and an important part of how I stay connected with my family and friends. To see a marketing text among them was an unwelcome intrusion. And while you can turn off text […]