What do you do if you’re sick and tired of what you do? You’ve been writing and speaking and talking about [media and PR strategy, salary negotiation, whatever] for a zillion years. If you have to write one more blog post or record one more video and say the same damn thing one more time, […]

What do you do when the things you do don’t align? My colleague is a career and leadership coach, and she’s starting a new business. She’s creating her assets – a lead magnet, her first course in a series, her email list – and striving to align everything. Since it’s a new venture, she wants […]

“It’s a numbers game.” That’s what they say about lead generation and conversions, whether you’re talking your email list, Facebook ads, events, or online course. People say it resignedly, factually, excitedly. And it’s true: if conversion rates are ~1%, you need 100 leads to get one conversion. You reverse-engineer from the number of conversions you […]

“Thank you for calling 1-800-CONTACTS. My name is Brian, how may I help you today?” I froze for a second. I’d just dialed the number, and hadn’t been through any automated system. I hadn’t gone though a robotic menu to direct me. I’d called, and an actual human being picked up the phone! Calling customer […]

Tips and tricks. Facebook Ads that don’t suck. LinkedIn lead generation that actually works. Let’s all agree to stop using these phrases, okay? They are a few of my least favorite things. These copywriting and title phrases were great once… until they were used to death. Now, use them and you sound lazy and unoriginal. […]

Thought leadership and promoting your business and not boring yourself or your audience to tears. Let’s talk about it. On a scale from one to ten, my colleague ranked herself a 7 in terms of getting her thought leadership out there. Why? Because of speaking events. After a few years of trying, she’s made great […]